POLAR has announced the expansion of its team with the appointment of Nick White to the post of Business Development Manager.
White brings with him twenty years of experience across the professional audio visual industry, spanning system integration, distribution, and manufacturing. With a strong recent focus on software solutions, he possesses valuable expertise in combining hardware and software to create impactful user experiences.
POLAR Managing Director John Midgley commented: “Nick joins POLAR at a very opportune moment. We have recently added several new brands to our portfolio, and are beginning the rollout of our ‘Go to Market’ strategy. Nicks extensive experience in large-scale system sales and his broad-based relationships in the integrator market will be a huge asset in supporting this drive. Nick’s knowledge, experience, and energy will add further value to our excellent team.”
White added: “I’m excited to be joining the POLAR team and taking on a fresh challenge. I have a genuine passion for the application of AV technology, and look forward to working with new and established customers, helping them to deliver premium solutions in every market sector.”
