PixelFLEX Creates Heightened Sense of Visual Excitement for Unbridled Eve

Photo: Frazer Harrison Photography

Visual Productions LLC utilises the award-winning FLEXCurtain HD LED video technology to design an energetic and dynamic visual experience for the annual Gala.

Located annually inside the Galt House Hotel Grand Ballroom, Marcus Cambron and his team at Visual Productions have been creating the evening’s production design over the last 18 years working with a number of event sponsors. Knowing this year the organisers wanted to capitalise on the performance capabilities of LED video, Cambron turned to Nashville-based PixelFLEX who provided him with FLEXCurtain HD LED video technology to create an energetic and dynamic visual experience.

“Every year at this event our production design changes a little bit to keep the show engaging for the guests, and so this year we really wanted to use LED video to give the show a new look,” began Cambron. “I first used the PixelFLEX technology on a design last year for 100 Black Men and it worked so well that I have now used the technology on several different occasions. I love how the PixelFLEX product lines are both affordable and offer the highest performance quality, and the FLEXCurtain HD LED certainly lived up to all our expectations.”

The 2015 Parnelli Award-nominated FLEXCurtain HD is a lightweight and flexible LED video screen ideal for high resolution video playback and video effects for indoor and outdoor applications. Its hi-res LED video can be driven by any DVI output, and the multi-directional, flexible design of the FLEXCurtain HD makes it easy to store and transport. FLEXCurtain HD is 60-90% lighter than the competition, and using the quick-lock system, 500sq ft of FLEXCurtain HD can be setup and broken-down in under 15 minutes. “This year our stage set up was 42ft wide by 24ft deep and so we used a 16ft wide by 8ft high FLEXCurtain HD configuration to really fill up the space behind the performers,” continued Cambron. “Prior to the event, we asked the artists for any specific content they might like to use, and then we generated the remaining custom content needed for the event design, which really allowed us to be extremely creative with the visual experience.”

With its video solution now in place, Cambron and the team moved into the load-in phase of Unbridled Eve. Understanding that the production schedule would not be conducive to technical challenges, Cambron would rely heavily on the dependability he knows to be true of PixelFLEX LED technology. Cambron explained: “For the load-in, we actually come in on the Wednesday prior to set-up for the 100 Black Men event that takes place the day before Unbridled Eve. With a small crew on site, the LED wall had to go together quickly, and it had to be dependable because this year we featured an all-star musical line-up who would all be using the LED wall in their performances. When dealing with events such as this, the total production cost is a big factor and the FLEXCurtain is simple to set-up, has less wiring, and it’s lighter than many on the market which all saves you on total cost making this cutting-edge technology affordable for just about everyone.”

As the production was ready to get underway, the 2016 Unbridled Eve Gala included performances by Robin Thicke, John Elefante, Dennis D. Young, JD Shelborne and Winona Judd. With so many talented artists taking the stage, Cambron was excited to see the response from both the crowd and the event organisers, because he knew they had achieved the new look desired for the show. “Simply put, the FLEXCurtain HD LED video wall brought a much deeper visual experience to Unbridled Eve that we would not have had otherwise,” concluded Cambron. “The LED wall really gave the performers a great backlit look and it made the production design seem more of a complete show. Nowadays in production design, people always want a little bit more and the FLEXCurtain HD really gave us that heightened sense of visual excitement for Unbridled Eve.”