Optimal Audio appoints Sisme as Italian distributor

(L–R:) Claudio Bugari, Simone Santarelli, Francesco Coppari, and Raf Willems.

Optimal Audio has appointed Sisme as its exclusive distributor in Italy.

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product-offering works seamlessly to deliver simple-to-install, high quality sound systems that can be easily operated by anyone, not just engineers.

Sisme has operated in the Italian market as an importer and distributor of leading audio and video brands since 1967. Optimal Audio Head of Sales and Channel Marketing EMEA, Raf Willems commented: “From day one, Sisme has been an excellent fit for Optimal Audio. They are a very reputable distributor, and only work with a select number of brands that fit their criteria. Their experience and professionalism combined with a thorough knowledge of the Italian market convinced us that Optimal Audio will be a great success in Italy.”

Sisme CEO, Claudio Bugari added: “We strongly believe that the range of easy to install, well-integrated and user-friendly products designed by Optimal Audio exactly meets the requirements of our system integration partners operating in the commercial audio sector. We are confident that the synergy between Optimal Audio and Sisme can create rapid commercial development over the coming months.”