New d&b audiotechnik Greater China Venture Takes Off

Alongside Chinese New Year, the legal formalities associated with the establishment of the new d&b audiotechnik subsidiary in Greater China were completed. On 31 January 2019, 44 co-workers in Hong Kong, Beijing, Guangzhou and Shanghai officially joined the newly established d&b audiotechnik Greater China Group.

The three-member advisory board has also been completed. Daniel Chan, Managing Director (CEO) of d&b audiotechnik Greater China Ltd. says: “As the setup has been completed officially, we are all pleased to be able to support the d&b Greater China partners and customers even better in their quest for best professional audio solutions”

d&b Greater China, the ninth subsidiary in the global d&b family, has been active in the market since 6 December 2018. The co-workers and management of the new venture are already well versed in the d&b brand and portfolio as they join d&b from the previous d&b distributor in China. The new organization is responsible for sales, marketing tasks, service and support for customers and sales partners in Greater China.

d&b audiotechnik is headquartered in Backnang, Germany where it carries out is
research, development and production. d&b audiotechnik holds the majority
interest in the new venture in Greater China. Daniel Chan and his long-time
partner Freddie To – previously the heads of the d&b distributor in China – are

An Advisory Board will support the Greater China management team on issues
of strategic importance and assist in fulfilling the team’s mission and goals. The
Advisory Board members are Amnon Harman (CEO of d&b audiotechnik Group),
Freddie To and Mike Chao (China audio market expert).

Advisory Board member Chao has spent nearly two decades in the China
technology market, including leadership positions at Dolby Laboratories, The
Boston Consulting Group and Microsoft Corporation. He is currently a Founding
Partner at GeoFusion, an advisory firm specialising in helping technology
companies advance their positions in China.

“d&b is a recognised leader in the Chinese professional audio market and d&b Greater China is well-positioned for future growth,” he said. “I look forward to seeing more customers across China have the opportunity to experience and enjoy d&b technology and solutions”.