LPL Invests in BMFLs

From Left to Right: Francisco Pinheiro, CEO of Newart; LPL’s Co Director Bruno Lima; LPL’s Owner Casio Lima; Guillermo Traverso, Robe’s Latin America Sales Manager and Caio Berti, Co-Director of LPL.

Leading Brazilian lighting rental company LPL, based in Sao Paulo, has invested in 90 Robe BMFL WashBeams to service its immediate and ongoing work.

They will join over 400 Robe fixtures that the company currently has in stock. LPL services around 800 shows and events a year covering multiple sectors including music and concert touring, festivals, corporate events.

Caio Bertti, one of five directors at LPL, commented: “LPL believes that having BMFL WashBeams in stock will help to create a new demand for these workhorse high powered luminaires all over Brazil.” Already familiar with the reliability and build quality of Robe, several elements impressed LPL about the BMFL WashBeams. Firstly, was the continued robustness of the Robe brand LPL had experienced with the high-powered 2500 series which are still in use. Secondly, the company required a powerful which the BMFLs were able to provide. Finally, shutter blades were a real decision maker for LPL who waited for a fixture with this as an integral feature, and believe that this makes the BMFL WashBeam a truly ‘hybrid’ light which is versatile and flexible for use almost anywhere.

“We have a lot of time and respect for Robe,” continued Bertti. “A lot of time and resources are going into R&D and that’s led to a great increase in the amount of products available.” LPL was actually the first company in Brazil to make a big investment in Robe around six years ago, and they were also convinced enough back then of the quality as the first deal involved 150 fixtures – a move that was also a lynch-pin in Robe becoming established in Brazil.

Now the brand is well established in the country, and Robe is on the regular specs and riders for many leading LDs.

Guillermo Traverso, Robe’s Regional Sales Manager for Latin America, concluded: “Just minutes after we closed the deal and Cesio Lima made it public via social media, the channels were all buzzing and we received hundreds of likes and comments. I´m sure these BMFLs are going to rock Brazil!”