L-Acoustics Reinforces Product Management and Application Touring Team

L-Acoustics' Product Manager Scott Sugden, Head of Application, Touring, USA & Canada Marcus Ross and Application Engineer, Touring, USA & Canada Vic Wagner

Providing robust, location-based application support to certified providers and end users has always been central to L-Acoustics ambition to serve international touring markets.

Since 2010, while in the Head of US Touring Support role, Scott Sugden has contributed substantially to the success of L-Acoustics touring markets in North America. Sugden’s expertise and the deep relationships that he has forged throughout the industry over the years will constitute an asset after he assumed the position of Product Manager, reporting to Jeff Rocha, Product Management, Director.

“Scott is an outstanding individual who demonstrates a rare combination of both technical acumen and great communication skills, with a keen focus on the user experience, making him the ideal candidate to fill the key cross-functional role of Product Manager,” commented Rocha. “As a member of the L-Acoustics Product Management team, Scott will accompany the new product development process by liaising with key stakeholders and company functions to help L-Acoustics identify, capitalise upon, and communicate new product opportunities.”

Effective immediately, recent hire Marcus Ross assumes the role of Head of Application, Touring, USA & Canada, reporting to Florent Bernard, Director of Application, Touring. Based in L-Acoustics North America headquarters in Westlake Village, California, Ross will lead application support for all rental production projects in USA and Canada. He has furthered awareness and deployment of L-ISA Immersive Hyperreal Sound and oversaw new developments in the theatre market.

An expert user and ambassador of L-Acoustics technologies, Ross actively contributed to growing the brand by interfacing with key clients and accounts on an ongoing basis in tandem with his business counterparts. Ross additionally provided high-level assistance on major projects and events including sound design and onsite support.

Laurent Vaissié, L-Acoustics CEO, USA & Canada, said: “Marcus’ proven leadership skills and understanding of the full signal chain from mixing to amplification, networking and sound reinforcement will be a tremendous resource for our rental network and end users.”

Also new to the L-Acoustics US & Canada Touring team, was Vic Wagner, assuming the role of Application Engineer, Touring. A leading System Engineers and certified KSE, Wagner is also passionate about training and education and will be spearheading these efforts in North America. Wagner has relocated to the Los Angeles area and works alongside Ross.

“Vic has been one of our top KSE for the past decade while at Sound Image, winning high praise from tours and festivals all over North America,” said Vaissié. “After a decade spent on the road mastering all aspects of high-end touring system deployment, we are extremely fortunate that Vic chose L-Acoustics for the next step in his career.”