INFiLED has officially launched operations in Brazil. The move consolidates the brand’s presence in one of Latin America’s most strategic and mature LED markets, reinforcing an international footprint already established in nearly 90 countries.
A new Experience Centre in São Paulo, the largest city in Latin America, will open its doors in March. Located at Vila Leopoldina, one of the city’s main creative hubs for AV, technology and innovation, the space is conceived as a hub for integration, experimentation and creative development, allowing clients, partners and AV professionals to experience, in an immersive way, the full potential of the INFiLED portfolio.
Guided by its customer intimacy strategy INFiLED’s approach to client relationships is rooted in more than delivering products. It’s built on understanding each client’s technical, creative and operational challenges, developing tailor-made LED solutions with close local support throughout the entire project lifecycle. This philosophy, successfully applied worldwide, now becomes a key differentiator for the Brazilian market as the brand launches locally.
The new operation is led by Orlando Custódio, CEO of the INFiLED Brasil. Custódio is a veteran of the LED industry in Latin America, having formerly led one of the largest LED operations in the Brazil and delivered some of its most impressive projects, including supplying more than 6,000m² of LED to Brazil’s ubiquitous Ipiranga petrol stations. More recently, he supplied the broadcast studio of Grupo Globo’s TV show Seleção SportTV, having previously delivered displays for TV Globo and NBC for the Rio 2016 Olympic Games.
“With the Brazilian LED market at an advanced stage of maturity, INFiLED’s arrival in the country represents a new level in technological sophistication,” said Custódio, commenting on the opening of the Experience Centre. “What currently concerns the industry is the aggressive low-price strategy adopted by some competitors. Inevitably, quality suffers – with potentially disastrous results. This is not our strategy.”
“With our state-of-the-art products, a well-structured local operation, continuous technical support, and a deep understanding of the dynamics of the creative, advertising and audiovisual markets, INFiLED is looking forward to showing the Brazilian market how its top-tier display solutions and world-class customer experience set it apart from the crowd,” Custódio said.
Eddie Guo, founder and CEO of INFiLED, also extended his welcome: “The opening of the Experience Centre in Brazil clearly represents more than an expansion of our operations – it reflects our belief that proximity matters. By having a local presence with local team members, we can better support our clients, respond faster to their needs, and continue expanding our project portfolio across the region. This move allows us to grow our presence in a highly dynamic market while staying closer to our clients.”
