Gonzalo Herranz Gutierrez joins Avolites

Photo: Louise Stickland

Avolites welcomed aboard Gonzalo Herranz Gutierrez as a senior product specialist and will be providing support related services to Avolites customers and distributors focusing on Europe and Latin America. 

“We’ve worked with Gonzalo for many years and are absolutely thrilled he’s joining the Avolites global team,” Avolites MD Paul Wong stated.  “He brings long-lasting relationships, a strong knowledge of the market, and an in-depth knowledge of both Avolites lighting and media products, all of which will be key to helping us continue to grow our international footprint with a specific focus on Europe and South America.”

Gutierrez added, “I LOVE the Avolites brand! The team is amazing and the traditionally people-focused attitude to business means they stay close to the customers and those all-important grassroots connections. I completely believe in the quality of Avolites products and company philosophy in general. I am delighted to be part of the Avolites universe!”

Gutierrez is a specialist in electronics maintenance and repair and is known for taking the initiative and sometimes finding his own inventive solutions. His first industry experiences were 20 or so years ago, initially when still a student and also working for an audio rental company, as a studio recording technician and sometimes mixing live sound for a metal band, before going to work for Spanish sales company Stonex who distribute some major lighting brands. He later moved to sales / distribution company Bofill & Asociados and the Avolites relationship started.

“Avolites is an internationally recognised brand, it’s one of the top names in lighting control, and while the products are user-friendly and easy-to-learn, they are also complex professional tools that can be used to craft beautiful shows!” he noted.

After this, he joined distribution company EES as an Avolites trainer, co-ordinating support and maintenance, whilst also working with other brands inside of the company. Then it was back to Bofill when they started selling Avo products again, and most recently he worked as an import / export manager and lighting product specialist for Video Cine.

For Gutierrez, working directly for Avolites is “an absolute dream – I feel like a child in this moment with a lot to learn in the new role, but this is something I really look forward to.”

He looks forward to being an integral part of “one of the best teams and brands in the industry,” he declared.