GLP has appointed Tyler Wise as its new Director for Sales & Marketing for the Americas.
His knowledge of production lighting was honed during his time with prominent professional audio and lighting distribution company, Group One, where he was national sales manager of the lighting division, and as business development lead for Production Resource Group (PRG), the global service provider, which is where he first came into contact with GLP.
Wise’s experience in sales and marketing made him the perfect candidate for the position, as GLP President, Mark Ravenhill emphasised: “Having known Tyler for many years, I am delighted that he is joining GLP to lead our sales and marketing teams,” says Ravenhill. “He is an accomplished professional who will bring a breadth of experience and knowledge that will bolster the company in a whole new way.”
As part of PRG, the new director had quickly come into contact with Ravenhill and GLP soon after it set up Stateside. “We had several successful projects together, and in reconnecting post-pandemic, this seemed like an ideal situation for everyone… One that I’m excited to be a part of,” commented Wise.
“GLP has such a great history of quality, reliable solutions and effects for designers. I’m just really looking forward to bringing my skillset to expand both the team and the brand throughout North and South America. While there are many quality products on the market with some innovative engineers, I believe it’s the service and support element that GLP provides to its customers that really sets the brand apart from the rest of the pack.”
Wise continued: “I haven’t heard negative or even neutral feedback from customers I’ve met with regarding response and support from the technical and customer service teams at GLP – and that’s the case with non-customer facing GLP team members too. GLP are a fantastic group of people, all working towards the same goals, and I’m enjoying being a part of the team.”