Follow-Me has announced a strategic partnership with Newart Iluminação as its sales partner in Brazil. The collaboration marks a significant expansion of Follow-Me’s presence in South America and brings performer tracking solutions to Brazil’s entertainment industry.
Newart Iluminação, established in 2001, has built a strong reputation as a trusted provider of advanced lighting solutions across Brazil. The company offers a comprehensive range of lighting products and services for entertainment, architectural, and commercial applications. With headquarters and workshop facilities in São Paulo, Newart brings over two decades of experience and deep market knowledge to this partnership.
Francisco Pinheiro, Owner and Managing Director of Newart, expressed his enthusiasm about the new partnership: “We are always looking for innovative solutions to bring the latest lighting technology to our clients. Follow-Me really stood out as a game-changing system that enhances creativity and flexibility in lighting design. Partnering with Follow-Me allows us to offer a performer tracking system that enhances our portfolio and meets the growing demand for dynamic and complex productions.”
Follow-Me’s technology tracks performers in real-time, enabling remote follow spot lighting, immersive audio, mapped video applications, and stage technology integration for more dynamic, immersive productions. Their systems are manually operated or full auto tracking enabled, and work with any fixture or system from any manufacturer, offering unparalleled versatility across different lighting and live entertainment setups.
A component of the new partnership has seen Newart team members complete comprehensive product training at Follow-Me’s headquarters in the Netherlands. This training ensures Newart’s team is fully equipped to provide expert sales advice, technical support, and service for Follow-Me’s products throughout Brazil.
“We discovered Follow-Me while researching flexible performer tracking systems that were not dependent on a specific lighting manufacturer,” Pinheiro added. “Follow-Me’s reputation in major international productions stood out, and after demonstrations and discussions at ISE Barcelona, we were fully convinced of its efficiency and versatility.”
Newart plans to introduce Follow-Me to the Brazilian market through a comprehensive launch strategy including live demonstrations, industry events, local training programmes, and targeted digital content. The technology is expected to transform productions across multiple sectors including concerts, festivals, corporate events, and theatrical performances.
“Introducing Follow-Me to the Brazilian market represents a major advancement in entertainment production technology,” said Pinheiro. “Its real-time performer tracking capabilities open up new creative possibilities by integrating lighting, video, and audio in a seamless and immersive way, significantly raising the technical and artistic standards of productions in Brazil.”
The new partnership reflects Follow-Me’s ongoing commitment to global expansion and bringing innovative solutions to entertainment professionals worldwide.
“We are thrilled to welcome Newart as our official sales partner in Brazil,” said Marc van der Wel, Managing Director at Follow-Me. “Their extensive experience in the Brazilian lighting market, combined with their passion for innovative technology, makes them the ideal partner to represent our brand and solutions in this important.”
