The latest development in the Electronic Theatre Controls Ltd and High End Systems story sees the formation of a closer alliance between High End Systems and ETC’s international subsidiaries – ETC Ltd, ETC GmbH and ETC Asia.
Taking the reins from the former European master distributor, AED Distribution, ETC Ltd and GmbH will now be responsible for the distribution of High End Systems products in Europe, the Middle East, India and Africa (EMEIA). Meanwhile, ETC Asia will take control of distribution for the Asia Pacific (APAC) region.
This is the latest step for ETC in assisting High End Systems to even better serve their customers in the regions. ETC welcomed High End Systems into the family in April 2017 and have already made significant investments in stocking, personnel and product support. This is set to continue, with a particular focus on EMEIA and APAC over the coming months.
High End Systems General Manager Becky Koester said: “Since assuming the role of European master distributor several years ago, AED Distribution has made great strides in establishing High End Systems as a significant brand in the region. We appreciate their hard work and acknowledge all they have accomplished on behalf of High End. We move forward in partnership with AED, and they will continue to serve selected customers in Europe and provide sales services in the Benelux, France and the UK.”
David Lincecum, Vice President of Marketing at ETC, added: “ETC remains dedicated to providing a strong support structure for High End customers and dealers around the world. Establishing ETC international offices as the source of support for High End Systems further cements that commitment. Working in close collaboration with AED and our international High End Systems partners, we are very excited about what the future holds.”
The High End Systems dealer network remains unchanged and existing customers should continue to consult their usual suppliers.