As aviation continues to work towards greater sustainability, highlighted by the recent implementation of the UK’s Sustainable Aviation Fuel (SAF) mandate, Equinox Charter has announced an evolution of its ‘Beyond’ rewards programme to include a new option for clients to offset carbon and other emissions from their flight.
Equinox Charter’s industry-first programme offers clients the choice to accrue credits to redeem against future travel, or to directly offset carbon and other emissions associated with their flight. On each booking, passengers are able to choose to align their rewards with individual preferences or corporate environmental, social, and governance (ESG) objectives.
The reward programme, renamed Beyond Balance to reflect the new option, offers a robust emissions offsetting pathway through partnership with 4AIR, an Air Charter Association-recommended sustainability specialist.
4AIR provides carbon offsetting solutions supporting independently verified environmental projects designed to mitigate aviation’s environmental footprint. Their Level 2 offsetting programme addresses a spectrum of emissions beyond carbon dioxide, including NOx, water vapour, and contrails. In selecting this option, Equinox clients directly contribute to tangible sustainability initiatives. In addition, by choosing optional upgrades to 4AIR’s Level three or four programmes, clients can directly reduce their carbon footprint further through the use of SAF, and even support research and development behind SAF, aiding progress towards net zero emissions.
Equinox Charter’s rewards programme is unique in offering clients the opportunity to use credits for offsetting but also retains its original rewards offer. As before, credits can be earned and redeemed across a suite of travel-related services, including subsequent air charter or meet and greet upgrades with Equinox Charter, and commercial flights, hotel stays, and meet and greet services through Equinox Travel, the company’s affiliated travel agency.
Elliot Bottomley, Managing Director at Equinox Charter, commented, “By implementing Beyond Balance, we’re redefining what it means to reward our clients. Our programme offers a unique choice about how rewards are redeemed – a meaningful opt-out mechanism for reducing the environmental impact of travel, alongside the opportunity to enhance passengers’ travel experiences.”
