The updated logo design, the creation of Elation Marketing Manager Patrick Nadjarians, maintains the brand’s Elation identity while evolving the background oval into a curve with a smooth contour that represents light, movement and the company’s dynamic future. Additionally, as it is evident to the market that the company is dedicated to the professional entertainment lighting market, the Elation name stands alone.
“This is really about creating a brand visual that reflects who we are now and where we are headed,” Nadjarians commented. “We’ve come a long way since the original logo was created and it was time to update the look to better represent the innovative, dynamic, and forward-thinking company that we’ve become. The swoosh represents our forward momentum, as well as a projection of light, and the whole look is lighter and more nimble. The design is fresh and modern yet at the same time maintains the Elation core.”