dBTechnologies USA has appointed Richard Dean Associates as its manufacturers’ representative for the six New England states and Upstate New York. The partnership expands the company’s sales and technical presence across the region while providing dealers, integrators, rental companies, consultants and end users with direct access to an experienced local team.
Founded in 1975 by Richard Bazirgan and Dean Goodwin, Richard Dean Associates has represented professional audio and video manufacturers throughout the Northeast for more than five decades. Principal Partners John “JD” Davidson and Bill King purchased the company in 2022 and have continued to build upon its established position in the market.
Today, RDA is an eight-person organisation, with six team members based in Massachusetts and two located in Upstate New York. Half of the company’s team has been with RDA for more than 20 years, bringing continuity and extensive knowledge of the region’s dealers, consultants, production companies and end-user communities.
“What stood out to us about RDA is how the company has continued to evolve while retaining the market knowledge that comes from five decades in the region,” said Matthew Whitman, National Sales Manager for dBTechnologies USA. “Their investment in the RDA Tech Lab, product demonstrations and training — and their ability to support customers from the earliest design conversations through commissioning — gives us a strong platform for developing dBTechnologies across New England and Upstate New York.”
RDA recently moved into a larger office, showroom and product demonstration facility in the waterfront area of Newburyport, Massachusetts. The facility includes the RDA Tech Lab, where customers can experience products firsthand, participate in software and product training, and attend multi-manufacturer technical events. It also supports remote demonstrations for customers unable to attend in person.
In addition to sales representation, RDA provides marketing assistance, product training, system-design assistance, technical support, order processing and management, and site and project assessment. The company works with dealers, distributors, rental companies and AV design consultants while also supporting end users through its established dealer network.
“The dBTechnologies demo at InfoComm 2026 was extremely impressive,” commented John Davidson, Principal Partner at Richard Dean Associates. “It wasn’t only the large-format systems that sounded incredible; I was also blown away by the passive installation loudspeakers. I immediately thought, ‘We need to be part of this.’ We’re all very excited about the partnership.”
The appointment reflects dBTechnologies USA’s continued investment in its national representative network and strengthens local access to the company’s professional touring, portable and installed sound solutions.
