d&b audiotechnik Acquires SFL Group

d&b UK customers can now easily access end-to-end expertise from development up to system maintenance.

d&b audiotechnik has established a new service-focused business entity, d&b solutions GmbH & Co. KG, following the acquisition of UK-based multidisciplinary AV provider, SFL Group.

d&b solutions will focus on delivering a higher level of service and integration, and end-to-end installation and production solutions to customers. The newly formed d&b solutions will act independently from d&b audiotechnik GmbH & Co. KG.

d&b solutions and d&b audiotechnik will have separate, independent business structures reporting up to the d&b Group. The Managing Directors for d&b solutions are Amnon Harman (d&b Group CEO), Jens Nilsson (d&b Group CFO) and Michael Aldinger (d&b solutions Director Finance and Operations).

“d&b solutions is born out of customers’ increasing demand for the integration of full AVL solutions. We see a rise in requests for manufacturer support in design, planning and integration services as well as new buying behaviours regarding system ownership and managed services. The creation of d&b solutions as a standalone business entity under the d&b brand will address these developments and accelerate our solution offerings across the entertainment technology market,” explained d&b Group CEO, Amnon Harman.

A major step in the formation of this new business entity is being taken with the acquisition of SFL (Sound Foundation Ltd) and its subsidiaries to form SFL Group – a d&b solutions company.

SFL Group is a multidisciplinary AV provider specialising in event production, installation services and equipment sales. A long-time d&b sales partner, SFL has long standing business relationships with globally recognisable brands including the Royal Albert Hall and McLaren Racing. The whole SFL team will join the d&b solutions business.

The establishment of d&b solutions and the acquisition of SFL are natural next steps in the execution of the long-term d&b strategy to become an audio technology and solutions company, giving the organisation a platform to better address important trends like immersive AVL experiences in multi-event venues.

“SFL’s strong brand, proven relationships and expertise align perfectly with d&b and we are proud and honoured to welcome them to the d&b family,” commented Harman.

“The team at SFL is excited to be part of something new and innovative in an industry that we have served with passion for 30 years,” said SFL Group Managing Director, Tom Jeffery. “SFL built its business and reputation on putting people and service first. We share not only the d&b strategic focus on complete solutions but also a similar set of values and company culture.”

Over the past 40 years d&b has established a highly-qualified global partner network. “Our existing partner relationships are strong and hugely valued. We are fully committed to growing and strengthening this network,” noted Harman. “For 40 years, d&b has pioneered innovative audio solutions to bring creative visions to life. Our mission is to accurately transfer passions and we have maintained a clear focus on market requirements and the needs of our end customers. Today’s announcement reinforces this long-term commitment.”