Creative Technology (CT) announces a new leadership change in Europe.
After 30 years leading Creative Technology UK through many challenges, triumphs and successes, Mark Elliott has decided to step down from the position of Managing Director and handed over the role to Sid Lobb.
Already a seasoned member of 22 years with the company, Lobb’s experience and understanding of the company, its clients and its people allow him to be best placed to help drive the company forwards into the next version of itself.
Lobb commented: “I am truly very excited about taking over from where Mark Elliott has got us to, and I am very much looking forward to working closely with the teams here and across the globe in strengthening Creative Technology’s position as the first choice for all as their leading technical services partner.”
Alongside Lobb’s appointment as UK Managing Director, Patrik Dejve will now take up the newly created position of Group Managing Director – CT Europe. Dejve, currently MD of Creative Technology Northern Europe has already started working closely with the Senior Management team to make sure CT are best placed to service its clients and events for the years to come.
Speaking of his new appointment Dejve said: “Creative Technology is a truly global company, and this is built around its people and its experience. I’m really looking forward to bringing our people and practices closer together in realising the true potential of what we do for our clients.”
Dave Crump from Creative Technology added: “We are all extremely grateful for the time and dedication that Mark Elliot has invested in Creative Technology over the years. I personally wish him all the best for the future. We now have a great new Managing Director in Sid, a very strong team behind him, and look forward to the next chapter on CT’s journey. With Patrik now adding an additional layer of support and guidance to the teams across Europe we are now in an incredibly strong position to support our European and international clients.”