Cloud licenses Cloudlifter technology to Shure for new SM7dB

Cloud has licensed its patented Cloudlifter technology, collaborating with Shure for the worldwide launch of the next generation of the SM7dB. This new mic incorporates a custom-designed built-in active preamp with technology licensed from Cloud Microphones and tuned by Shure specifically for the SM7dB. 

“The SM7B and Cloudlifter have been used in the same breath for many years now,” commented Rodger Cloud, Founder and CEO of Cloud Microphones. “This license to Shure brings the quality and convenience of the technology into one package for the customer. We’re honoured to be a part of the lineage of the iconic SM7 microphone.”