When did product development begin for the BRUTE Laser Series?
“Development of the BRUTE Laser Series started around two years ago when we noticed that animation lasers in the professional market were often unnecessarily expensive. We saw a clear gap in a price segment that was not being properly served, and that motivated us to develop a series that could offer professional performance at a much more accessible price point for everyone.”
What were the initial goals when it came to designing the series?
“One of our main goals was to reduce the overall size of the fixture. We noticed that many brands were still using relatively large housings, even though modern laser source technology no longer requires that amount of space. We invested heavily in developing new internal cooling methods, and we successfully managed to create a much more compact design without compromising performance. Another important goal was to create a true all-in-one solution with a fully waterproof IP65-rated housing, making the units suitable for both indoor and outdoor applications.”
Did you face any challenges introducing this product line to market?
“Absolutely. Before the BRUTE series, we mainly focused on lower-segment laser products. Moving into the higher-end professional market is naturally a challenge, especially when competing with brands that have already been active in that segment for many years. Reaching the required level of quality, reliability and performance took a significant amount of development and testing, but it was an important step forward for us as a brand.
Which features of the BRUTE Laser Series do you think will appeal to productions?
“What really makes the BRUTE series stand out for productions is the flexibility combined with the compact design. We offer versions both with and without an FB4 module, allowing users to choose the setup that best fits their workflow. The FB4 versions are ideal for fast integration with Beyond or QuickShow software, while the non-FB4 versions still provide extensive control possibilities through five-pin DMX. Despite the compact housing, the units still include professional connectivity such as ILDA support, and of course the fully IP65-rated construction means they can be used confidently for outdoor productions as well. “For many rental companies and touring professionals, having that level of output and functionality in such a compact fixture is a huge advantage for them.”
Can you tell us a bit more about the ‘Place it anywhere. Switch it on. Ready to perform’ tagline – why are these elements important for the series and its deployment?
“Of course, it is still a professional laser system, so users do need the proper knowledge and understanding to operate it safely and correctly. You cannot literally place it anywhere without considering laser safety and show regulations. That said, the idea behind the tagline is that the systems are designed to be extremely easy and fast to deploy. Especially with the 12W and 20W FB4 versions, users can get started very quickly using Beyond or QuickShow software. For users choosing the non-FB4 versions, there is still a wide range of functionality available through DMX control or Ilda Input. The goal was to create a professional laser platform that reduces the overall setup complexity and also allows productions to work much faster and more efficiently.”
What has the response been so far from touring professionals and production teams?
“The response from rental companies and production professionals has been very positive so far. They especially appreciate the fact that the BRUTE series offers extremely high output in a relatively compact housing. Combined with the fully IP65-rated construction and professional functionality, the systems are highly versatile and can be used in many different environments without users having to worry about reliability or weather conditions. That flexibility is a major advantage for touring and outdoor productions.”
