Avid at 2024 NAMM Show

At the 2024 NAMM Show this week, audio production pros visiting the Avid booth are set to experience the company’s latest tech previews for upcoming software releases. 

“We’re kicking off the new year at NAMM 2024 by showcasing exciting new capabilities and improvements for our flagship audio and notation software,” commented Francois Quereuil, Avid VP of Product Management. “With MIDI effect plugins in Pro Tools, Sibelius running on Android and improved exchange between the two applications, we’re excited to deliver on our unwavering commitment to musicians, composers and audio creators using Avid tools.”

Pro Tools will showcase new MIDI effect plugin support and MIDI signal flow improvements, while the open AAX SDK will allow partners to develop new MIDI effect plugins. Also being demonstrated are the new Avid Note Stack, Velocity Control, and Pitch Control, as well as Audiomodern Riffer 3, Modalics EON-Arp, and Pitch Innovations Groove Shaper MIDI effects plugins. A number of enhancements for Pro Tools Sketch will be shown.

Avid will preview new development efforts utilising Celemony ARA 2 technology to integrate technologies like iZotope’s RX Spectral Editor, Sound Radix Auto-Align, and SynchroArts RePitch into Pro Tools.

Pro Tools and Sibelius will preview interoperability. Users will be able to copy music in Sibelius, paste it into Pro Tools, add MIDI automation and MIDI effects, then copy back to Sibelius for further orchestrating.  Sibelius will preview its open beta for Android and Chromebook functionality.  Updates to Cloud Publishing and Cloud Sharing will also be previewed.

Avid will be showcasing its line of interfaces and hardware acceleration options. Most recent additions include the native Thunderbolt 3 option card for Pro Tools MTRX II & MTRX Studio interfaces alongside support for SoundID Reference studio calibration import directly to DADman.

In December 2023, Avid released the internal Pro Tools Dolby Atmos renderer. At the show, Avid will preview the ability to print and monitor live Dolby Atmos re-renders. This update will be available for demo at the Avid booth, and at the PMC booth, in partnership with Dolby.

www.avid.com