Audiobrains Takes Over Powersoft’s Japanese Distribution

Powersoft has appointed audio specialists Audiobrains as the company’s new Japanese distributor.

After initial discussions with Audiobrains’ sales and marketing representative, Shin Yamada, the deal was signed with CEO Fujii Shuzo and took effect from mid-June.

“Powersoft fits comfortably into several professional sectors – both for touring and installation,” said Yamada. “This is a great opportunity and we are delighted to be representing the brand.”

Another key person in brokering the deal was Powersoft Regional Sales Manager, Arthur Soh. Yamada discussed Soh’s input: “He opened door for us at Powersoft and talked at length both about opportunities in the Japanese market and the worldwide situation.”

“Audiobrains first expressed interest in Powersoft around two years ago during Frankfurt Prolight + Sound,” remembered Soh. “After months of evaluation and further discussion we decided to make the change of distributor.”

The company has already received full training from Powersoft’s Applications Engineer, Remo Orsoni, while Shin Yamada himself will conduct domestic customer training. Meanwhile, a Technical Support/Application Engineer based in Singapore will be supporting the APAC region with ongoing training and the company’s existing Sound School programme.

In conclusion, Shin Yamada stated: “I strongly believe that Powersoft will drive our business forward to the next level, in terms of offering light weight, high-powered solutions, with high-quality DSP and digital audio streaming. This will give both the touring and installation sectors an opportunity to invest in advanced power and technology.”