Ascot Racecourse Appoints Bose as Official Tech Supplier

(Left to right) Signora Cabello, Gossamer Wings and Shades of Blue. Photo: Steven Cargill.

Ascot Racecourse have announced that Bose Professional has been named Official
Technology Supplier – Sound, the first manufacturer to be appointed under this new supplier category.

The Official Technology Supplier category has been created for brands who are able to supply relevant technology at Ascot and allows them to showcase their products and improve customer experience. All rights within this category are for business and trade activations.

The partnership was established through a combined vision to design and install a state-of-
the-art audio solution that serves to enhance the unique and special experience that is an Ascot race day.

Bose Professional, the pro audio division within Bose Corporation, serves many different
markets and delivers great sound in venues all around the world — sports stadiums, arenas, entertainment centres, places of worship, restaurants, schools, retail stores, hotels and more.

As the appointed integrator for the project, SSE Audio Group has led the process to design
and specify an audio system that utilises the very latest loudspeaker and amplifier
technology, developed by Bose. Products were selected based on their ability to form a robust system that delivers best-in-class vocal clarity and consistent, intelligible sound for every listener, across the entire Ascot site.

George Vaughan, Head of Technology at Ascot Racecourse, said: “Sound is an important facet of the event day experience and having Bose join us as our Official Technology Supplier in this department, will introduce a new level of audio excellence to our venue. Becoming one of the global reference sites for their latest ArenaMatch speakers will not only elevate the audio experience for the hundreds of thousands who visit Ascot every year but also demonstrates our desire and determination to continue to deliver the very best innovation to our customers.”

Andy Rigler, UK Sales Manager for Bose Professional, added: “We believe we will truly enhance the audio experience for Ascot’s guests, showcasing our latest technologies, including the new ArenaMatch speaker range. This ties in fantastically with Ascot’s own aspirations to become recognised as a technology leader within the racing world. Once again, we have had the pleasure of collaborating on the project with SSE, as Ascot’s preferred integrator, so we can be confident of a successful outcome.

“Over the course of 2019, the installation will be completed in carefully planned phases
around racedays, ensuring no disruption for guests. The first installation phase is currently
underway within the Royal Enclosure, and we’re delighted to announce that the first preview of Bose Professional loudspeakers will debut to guests within this area at Royal Ascot.”