Alexander Production Services of the UK has strengthened its in-house stock of entertainment technology through the delivery of Elation’s all-weather Proteus Hybrid moving head and multi-functional Smarty Hybrid moving head.
APS focuses on event management and power, lighting and sound supply for private and corporate customers, and architectural lighting.
“Because we do a lot of lighting work outside and within marquees, having high-quality IP-rated lights is key to our success in delivering these types of installations,” stated APS’s Richard Alexander.
“With its exceptional power, IP rating and flexibility, the Proteus Hybrid will be invaluable for architectural and entertainment lighting, and we believe these fixtures will be attractive as part of our dry-hire stock to high-end third-party event companies for large entertainment venues. For example, we are often asked to light up buildings or objects where there is no immediately available power. The Proteus will allow us to illuminate these features from a considerable distance.”
Also added to APS inventory is the Smarty Hybrid, Elation’s compact and efficient CMY colour mixing hybrid moving head that APS plans to employ on high-end events and dry-hire projects, alongside the architectural and even retail applications.
“It is brand new, high-end and extremely versatile,” Alexander said. “And being three lights in one, it allows us to offer a range of great effects from one light. This allows us to explore more exciting options for light shows.” Moreover, the Smarty Hybrid and its discharge lamp is covered by a comprehensive 2-year or 6,000-hour warranty.
APS has used Elation lighting for over eight years and the recent acquisition of the Proteus Hybrid and Smarty Hybrid add to an inventory of Elation products that includes Elation Platinum series spot and beam moving heads, Elation SixBar IP battens and Elation SixPar IP lights, Sniper effect lights and more.
“The dependability and versatility of the Elation range helps us deliver really memorable events for our clients and partners,” concluded Alexander.