Vyra, previously Connect Live, has been announced as both a sponsor and full production partner for the ZYN Rolling Stone UK Awards 2025, taking place on 20th November at the Roundhouse, Camden with more than 500 guests in attendance. Vyra are official sponsors of The Live Award, with shortlisted acts including Biffy Clyro, CMAT, Jade, Oasis, Raye and Self Esteem.
Delivered by Stream Publishing, the publishing house behind Rolling Stone UK, the 2025 ceremony continues to expand its production and creative ambition. Returning for a third consecutive year, Vyra has been appointed as full-service agency partner to deliver technical production, staging, and creative direction for the live show.
Working alongside production partner Vanta, Vyra has developed a design and technical strategy that merges architecture, lighting, and content into a cohesive visual experience. The Roundhouse will be transformed through a multi-surface LED environment, precision lighting design and content synchronisation, creating a cinematic backdrop for live performance and presentation.
Each set has been tightly choreographed through a show-wide timecoded workflow, allowing lighting, video, and sound to align dynamically throughout the night. Behind the scenes, Vanta will support with full system integration, show networking, and playback infrastructure to ensure a seamless production.
Joe Duffield, Founder, Vyra, said: “Rolling Stone is one of the most iconic names in global culture, and its UK Awards have become a major focal point for creativity and performance. Our continued collaboration this year allows us to further evolve the show’s technical and creative design, building on the strong working partnership established with Stream Publishing.”
Nigel Russell, Operations Director, Stream Publishing, added: “Vyra’s understanding of the Awards’ energy and cultural scope made them a natural choice to lead once again on design and technical delivery. Their creative engineering approach allows the live show to match the ambition of the Rolling Stone brand, visually, emotionally, and in its technical precision. This is why we also choose to work with Vyra on the annual Attitude Awards and Attitude Pride Awards.”
The ZYN Rolling Stone UK Awards 2025 will welcome celebrity guests, industry leaders and invited media, with exclusive access granted to a selected group of journalists from national, culture and lifestyle titles.
