The Power of Events embarks on pilot research project

The Power of Events – in collaboration with Claire Drakeley of the University of Northampton – has announced the deployment of a pilot research project through the recently launched Events Industry Insight App.

Commencing 22 May 2024, this pilot research project will unfold fortnightly until mid-July. Each deployment will take less than five minutes to complete, providing industry professionals with an accessible opportunity to contribute to research. Users of the Events Industry Insight App will receive timely notifications, alerting them to the availability of the research on their app.

The research, spearheaded by Claire Drakeley, seeks to address the challenging issue of ad-hoc and subjective decision-making processes prevalent within the event management sphere. Often relying on intuition, decision-making during live event operations poses significant challenges and risks, encompassing safety, financial, reputational, and operational ramifications.

Recognising the imperative for robust decision-making this ambitious research aims to illuminate and refine the on-site capabilities within the events industry. The research aims to foster a culture of mitigating risks and enhancing the likelihood of successful outcomes.

The Events Industry Insight App has already received over 1,000+ registrations from individuals and organisations and is accessible to all industry professionals as a free download.

“We believe that by helping the industry researchers and event professionals harness their collective wisdom and expertise within the industry, we can support them in driving meaningful change and elevate the standard of decision-making processes,” commented Rick Stainton, founder of The Power of Events. “Through the Events Industry Insight App, we aim to facilitate a culture of insight sharing and cross sector collaboration using a 21st Century digital tool.”