The Inside Story has announced significant management changes, with company founder Barney Jameson becoming CEO and Mike Rodel stepping up into the Managing Director role. The news comes as The Inside Story begins its tenth birthday celebrations.
Barney Jameson launched The Inside Story as a Pro AV marketing agency and consultancy in 2016. The first decade has seen the company grow into a significant player in international communications for the professional AV market.
As the scope, remit and client base of the company has grown, so has its international presence. The agency opened its first subsidiary in 2025 with the launch of The Inside Story Americas. This international expansion and the growing responsibilities it brings is one of the reasons for the restructured management.
“I’m incredibly proud of what we have built here at The Inside Story,” reflected Jameson. “As the company has grown, so has my role, with an international remit working with brands across various industries. As we turn 10, it seems like the right time to pass some of these responsibilities onto the next generation of leadership.”
The new structure will see Jameson take up the CEO role, allowing him to focus his efforts on the high-level strategy of The Inside Story, The Inside Story Americas and sister company The Outsourcing Agency. As Managing Director of The Inside Story, Mike Rodel will focus on the day-to-day running of The Inside Story, building on its foundation of excellent client delivery and enabling the team to continue to excel at what they do best.
“I’m grateful to Barney for his support and trust in asking me to lead the day-to-day operations at The Inside Story,” noted Rodel. “I am fortunate to be part of an excellent and knowledgeable team who are second to none in this industry. As we move into our second decade, we have the right people in place to keep growing the company while always supporting our clients to become even more successful. I’m excited to start this new position and will lead the company in the true spirit of TIS.”
You can catch up with Jameson, Rodel and the rest of The Inside Story at ISE 2026 in Barcelona.
