Shure on track for 90% recyclable or renewable packaging by 2025

In 2022, Shure announced goals to increase recyclable and/or renewable packaging for new products.

Shure has achieved its goal to convert to 75 percent by 2023 and is on track to grow to 90 percent by 2025 and 100 percent by 2030 for new packaging. The goal for existing product packaging in 2025 is 75 percent recyclable and/or renewable.

As part of its continuous environmental improvement efforts, Shure is a member of the Sustainable Packaging Coalition. With more than 1,500 different packaging pieces for a variety of different products, converting to sustainable packaging is a significant undertaking, especially for electronic equipment which is shipped to various locations globally.

Shure manufacturing plants feature robust recycling programs for cardboard boxes and wooden pallets, keeping “tons” of cardboard waste and nearly 5,000 wooden pallets out of landfills. Shure works with suppliers who take action on sustainability, including suppliers who use solar power and recycled water in their operations.

In addition to packaging, Shure products themselves are designed with sustainability in mind. By 2027, it is estimated that more than 100 million AA batteries will have been saved from landfills because of Shure rechargeable batteries.

Shure was the first company to offer intelligent lithium-ion batteries for wireless microphones when it was launched nearly a decade ago. With previous technology, disposable batteries were used to power microphones and transmitter packs. Audio engineers would frequently replace batteries to ensure an uninterrupted performance with fresh batteries.

One Broadway show alone saved more than 21,000 AA batteries from being disposed of in landfills because they used Shure’s rechargeable system over the course of the run. In the past five years, Shure estimated that it has eliminated nearly 30 million AA batteries from ending up in landfills.

The Company has also engineered its products to help with overall power consumption, using less energy in “down” modes and allowing remote monitoring of power use with Wireless Workbench Software.

“Green isn’t just in our logo, it’s an important part of who we are,” said Chris Schyvinck, President and CEO at Shure. “We are committed to being environmentally responsible with our people, our products, our facilities, and our communities.”

A cross-functional Shure team regularly reviews international regulations, directives, and standards to ensure environmental compliance with regulations like RoHS, REACH, and WEEE. The nature of these regulations promotes sustainable electronics and electronics manufacturing.