ROE Visual appoints Sam Swerts

ROE Visual has appointed Sam Swerts as the new Business Development Manager for Belgium and France.

With a career in the light and sound industry spanning over two decades, Swerts brings a wealth of experience and expertise to the ROE Visual team.

Swerts’ journey in the industry began in 1998 at Phlippo Showlights (now Rentall), His career continued to evolve as he took on roles at Controllux Belgium as Sales Light and General Manager, Studio 100 in technical production and production facilities, PRG Belgium as Operations Manager, Novid Screen Rental (now Allrent IT & AV Solutions) as Operations Manager, and Sense Audio-Visual focusing on corporate events.

His decision to join ROE Visual was driven by the company’s reputation for quality and reliability: “ROE Visual, to me, is a company that delivers quality you can rely on. After a good conversation with the team, I knew it was the right fit. The right mindset and shared values in dealing with customers and colleagues made it an easy decision,” he enthused.

“We are confident that Sam Swerts will be a valuable addition to the ROE Visual team, and we’re much looking forward to the contributions he will bring in strengthening our presence and relationships in Belgium and France,” stated Matthijs Meijer, Sales Director for ROE Visual Europe. ”

“We are excited to have Sam on board,” commented Roelof Bouwman, Managing Director of ROE Visual Europe. “It’s paramount that Sam shares our client philosophy, and with him added to the team, ROE Visual can bring our service and support closer to our clients in the Belgium and France region.”