Optocore’s presence at ISE 2023 produced an outcome far beyond the company’s expectations.
Sharing the booth with sister company BroaMan, the focal point was the Optocore party held to recognise 30 years since the founding of Optocore technology, and 20 years since the company itself was founded in its name.
They could scarcely have picked a better year, as Optocore marketing coordinator, Kamil Zajdel, reported a significant visitor bounce back following the years of the pandemic, and the show’s proactive expansionary move from Amsterdam to Barcelona.
“It was clear that confidence had returned and this was reflected not only in the number of visitors generally [over 58,000] but also in the response to our party,” he said. However, the party has only just started, he affirms, and these anniversaries will be celebrated at further events that will run throughout 2023.
As to why so many visitors had beat a path to Optocore’s booth Zajdel is in no doubt. “A lot more audio professionals are now thinking ‘fiber’ and as a result, we found ourselves involved in a number of exciting project discussions.”
In particular, he believes the rental market appears to have “woken up” with the outdoor season just around the corner. “There was massive interest in our devices for the hire market,” he said, “in particular the Festival Boxes and M-series.”
The former enables all protocols to tunnel over the same fiber so that multi-act events, and festivals in particular, can experience a seamless changeover at FOH. As for the M-series, the M8 and M12 MADI routers have all undergone significant upgrades since first being launched back in 2015.