Optimal Audio appoints Audio Brands as distributor for Australia

U.K. manufacturer Optimal Audio has appointed Audio Brands as its exclusive distributor in Australia.

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product offering works seamlessly to deliver simple-to-install, high-quality sound systems that can easily be operated by anyone, not just engineers.

Based in Sydney, Audio Brands is focused on the installation and production markets and specialises in commercial audio and AV solutions, supplying Australia through a wide network of dealers and integration partners. With exclusive distribution for a number of leading global brands, Audio Brands has developed a strong reputation for outstanding customer service.

Don McConnell, Director of Audio Brands Australia commented: “We’re thrilled to be representing such an innovative range of products. The experienced team behind Optimal Audio truly understand the requirements of the commercial audio market, and it’s refreshing to see a focus on the user interface. The Optimal Audio range complements our existing brands perfectly and we’re looking forward to introducing the Optimal Audio solution to our integrator customers and consultants.”

David McKinney, Sales & Support, APAC, Optimal Audio added: “We are proud to be able to partner with a distributor of the calibre of Audio Brands in Australia. Their strong technical background and expertise in the commercial audio market is perfect for the solutions that Optimal Audio offers. The unique Zone processors and WebApp are catching a lot of early attention in Australia thanks to the initial work Audio Brands have done. Now we are shipping the full Optimal Audio range, we are ready to move in Australia.”

Dom Harter, Managing Director at Optimal Audio, is well acquainted with McConnell and Audio Brands: “I’ve known Don for many years and worked with him before, so I’m especially delighted to have Audio Brands taking care of our distribution in Australia. The company sets very high standards and Optimal Audio couldn’t be in better hands.”