Nordic Wristbands bring a balanced approach to Carbon Reduction

7,000 ancient trees have been protected with the introduction of the Stand For Trees scheme by Nordic Wristbands, strengthening the Company’s ongoing quest to minimise its carbon impact.

Nordic Wristbands’ front-line approach to saving the environment has been to introduce a range of environmentally friendly, organic material products over recent years. With that still promoted as the preferred route to carbon reduction, the new agreement with Stand For Trees adds a significant layer in the journey to Net Zero, compensating the carbon dioxide emissions caused by fabric wristband and smart tag manufacturing, in 2023 and beyond.

Based on 2022 production volumes, Nordic will protect around 7,000 ancient trees from destruction, as a part of a more comprehensive project in the 250,000-hectare nature reserve of Mai Ndombe in the People’s Republic of Congo in Africa. The project also focuses on securing education, healthcare and ensuring access to clean drinking water for approx. 30,000 local residents. In addition, the area is critical habitat for forest elephants and bonobos, our endangered ape cousins.

Nordic CEO Jone Nuutinen stated: “Over the years, we have introduced several organic and recycled material options for festival wristbands and consumables in general, which all have found their dedicated groups of users. While we promote these as the best way to protect the planet, a significant number of events still rely on the cheaper virgin polyester products, so we decided to find a project where our production-related CO2 emissions could be offset in an effective way. We are proud that with every 1,000 wristbands a festival buys from us, they save two ancient rain forest trees. Not bad.”

Tom Herman, CEO of Stand For Trees, Stand for Trees, says: “At Stand For Trees, we applaud Nordic Wristbands for taking bold action toward carbon neutrality and making a tangible environmental impact. By offsetting the carbon footprint of their wristbands, they have demonstrated leadership in the events industry, showing that every element of event production can play a role in reducing emissions and mitigating climate change.

“Through their contribution to Stand For Trees, Nordic Wristbands has effectively offset the polyester and plastics used in their wristbands and has made a significant impact in preserving critical forests, like Mai Ndombe, which provide essential habitat for wildlife and livelihoods for local communities. We are proud to partner with a brand that prioritizes sustainability and takes holistic action towards creating a brighter future for all.”

Balancing the amounts of polyester and PVC used in Nordic Wristbands equates to:
• 15,063 full bags of mixed waste recycled
• 120,000 kg of mixed waste recycled
• 13,190 light bulbs replaced with LEDs
• 2 railcars of coal unburned
• 1,390,000 km cycled instead of driving with a car with a petrol engine
• 75 petrol cars removed from traffic for one year
MIT‘s database has been used to calculate emissions.