Midwich UK&I signs distribution deal with StageSmarts

Midwich UK&I companies, PSCo and Sound Technology have signed an exclusive distribution deal with StageSmarts.

From 8 April 2024, the full lineup of power distribution solutions from StageSmarts is available through both companies in the UK and provide performance and protection for people and equipment.

Steve Fay, managing director at Sound Technology, said, “We’re thrilled to welcome StageSmarts to our market-leading professional audio and professional lighting portfolios. We’re always looking at ways to support our customers in delivering successful events and adding the intelligent power distribution products into our mix means they can have peace of mind by protecting their equipment, the event, and their investment.”

Stuart Holmes, executive director for solutions at PSCo, added: “We are excited to partner with StageSmarts and are always looking at investing in our portfolio to offer the right solutions backed by the high level of service and support that our customers have become accustomed to. With reliability and performance improving, there are so many possibilities using LED within events making it a great option. Thanks to StageSmarts’s power distribution – you can protect and monitor this exciting technology to deliver stunning visuals.”

Mats Karlsson, CEO at StageSmarts, added, “We are very pleased and excited to be partnering with Midwich Group PLC for the marketing, distribution, and support of our products. The UK and Ireland are very important markets for us, and as demand has increased, we saw the need for a strong partner with good reach and resources. Midwich’s strong position in installed AV was also a key factor. We expect our recently launched Xi-series to be very well received there. Exciting times ahead!”

StageSmarts’s products are available in more than 20 countries and have been used on thousands of events and shows, including its first systems being used by Phil Mercer and his team at Universal Pixels on tour with Radiohead, Depeche Mode, and Roger Waters’s massive ‘The Wall’ show.