JPRO celebrates 35 Years

From L-R Joni Benton and Bruce Gray from JPRO with Brian Divine, Amar G Subash, Andy Flint and Jaime Albors from Harman Professional, celebrating 35 Years with JPRO.

JPRO marks a significant milestone as it celebrates 35 years of success. 

Established in 1988, JPRO began as the demand for JBL Professional products increased in New Zealand. Over the past three and a half decades, the company has evolved with a diverse portfolio of brands, customised solutions, and technical expertise.

The company takes pride in collaborating with a diverse range of clients, from the small one-man integrator to multinational corporations, fostering relationships built on trust, mutual growth and a passion for the AV industry. The commitment to understanding and meeting the unique needs of each partner has been a key driver of JPRO’s sustained success.

Reflecting on the journey so far, Bruce Gray, founder and director of JPRO, expressed gratitude: “Reaching 35 years in the distribution industry is a testament to the hard work and dedication of the entire JPRO team. Our achievements could not have been made without the partnerships and relationships built on respect and friendship with our suppliers and customers. These are testament to the mutual longevity of our businesses. Thank you for being the most important part of our journey.”

Joni Benton, JPRO Operations Manager said, “We are incredibly proud of our team and partners, some of the best talent in the industry working with some of the most sought-after brands. The management team is excited about the future and envisions sustained growth, innovation and a deepened commitment to enhancing its core values as a distributor while serving clients with excellence.”