HUB joins as a distributor of BlackTrax in Hungary

CAST Group of Companies welcomed HUB (formerly KulTechDesign Kft) as the exclusive distributor of BlackTrax in Hungary. 

HUB has become a trusted partner of BlackTrax, offering integration support and expert guidance on how to effectively implement the technology in projects across the region.

“What initially attracted us to BlackTrax was its ability to create tightly integrated designs and experiences, where the technology blends seamlessly into the background, facilitating a fully immersive and responsive environment where the audience and performers’ focus remains in the creative realm. Its outside-in tracking and simple integration with lighting consoles added another level of excellence, which is incredible to witness,’ commented Peter Perjési, cofounder of HUB. “BlackTrax is readily available for clients, and since hosting demos at our facility, the technology has already been used in two concerts, opening new perspectives for attendees and birthing fresh creative ideas for clients.'”

The team brings a wealth of expertise and experience to the table, including its experience supporting the NBA’s All-Star Games, where BlackTrax was used to track and enable interaction for both players and performers with the content displayed on the revolutionary LED Basketball court. As an experienced tracking expert, HUB’s very own Istvan Fazekas was invited to lead the system setup onsite at Lucas Oil Stadium, calibrated the space, and supported the operation of the system throughout the event.

“We couldn’t wait to become a distributor of BlackTrax and are already enjoying the journey of introducing BlackTrax to many of our clients in the region. Our mission has always been to push the boundaries of creativity and to provide clients with new, exciting technologies that would transform their productions into something exceptional. With BlackTrax, we see an incredible opportunity to further elevate the standard of live events in Hungary. Its precision, versatility, and seamless integration have already generated excitement, and we are eager to introduce this transformative technology to our clients and partners. We look forward to continuing to showcase the unlimited potential of BlackTrax over the next few months,” commented Istvan Fazekas, BlackTrax Expert, HUB.

Since receiving training on their BT-1 system earlier this year, HUB has welcomed clients, creatives, and agencies into its demo space to demonstrate firsthand the BlackTrax.

In March 2024, HUB also deployed BlackTrax to two concerts at the MVM Dome in Budapest, the first supporting an artist’s first large-scale performance, and the subsequent concert headlined Hungary’s most prominent singers. HUB used these concerts to master the technology, successfully implement the system in a concrete environment, and test how far its creative boundaries could be pushed when using the BT-1 system. “There’s no denying that we achieved remarkable results following these projects. The second concert was a huge step for us where we used the biggest BlackTrax server to date. In this project, we really put our knowledge to the test. With 12 cameras and 92 lighting fixtures, we sent tracking data to lighting to ensure artists were followed in real-time on stage and sent tracking data to video to connect the interactive video content displayed on an LED floor underneath the artists. This was the first large-scale project where we could show the true power of BlackTrax in the region, and it proved extremely successful,” added Peter Perjési.

“We couldn’t be more thrilled to welcome HUB as a distributor of BlackTrax in a new region, Hungary! Since first meeting with the team, it’s clear that HUB shares our same passion for innovation and excellence within the industry, and with their expertise, we are confident that they will play a pivotal role in introducing BlackTrax to the Hungarian market. This partnership marks an exciting chapter in our mission to empower creatives across the globe with technologies that will break the boundaries of what’s possible in live entertainment,” concluded Dekkar Densham, Sales Manager, CAST Group of Companies.