Harvey Goldsmith Launches nvisible

Harvey Goldsmith's new specialist events agency, nvisible

Harvey Goldsmith has recruited a team of experienced events professionals to launch a new type of agency.

The new team includes Mark Bustard as Managing Director, who moves from Head of Fan Engagement at CSM Sport & Entertainment. Joining Goldsmith and Bustard is a team of world-class events experts: Grant Campbell as Creative Director; Jim Baggott as Production Director; Luke Carr as Project Director and Tim Spears as Technical Director.

The nvisible Agency will be a specialist agency for agencies, offering creative, Design, Production and Project Management services to agencies involved in live events and experiential marketing. Headquartered at Great Titchfield Street in London’s West End, nvisible will specialise in music, sports and entertainment, building on the extensive experience of the team.

Goldsmith said: “The growth of the experience economy in recent years means that live events have never been more pertinent for brands and rights holders. Collectively and individually, this team has worked on myriad world-class and iconic live experiences and I’ve brought them together to create a best in class service for agencies wanting to achieve success through live events. It feels like the perfect time for nvisible; I am confident we’ll be the unseen partner behind some of the most successful events in 2019 and beyond.”

Together, nvisible have unparalleled expertise in music, sports and entertainment. Chairman Harvey Goldsmith is a Producer and Promoter of live & charity events and television broadcasts. He has produced, managed and promoted shows with many of the world’s major artists, and large music events including Live Aid and Live 8. And has received numerous awards, including a CBE, the Chevalier des Artes et Lettres and the Diamond Award for his contribution to the arts.

Managing Director, Mark Bustard’s was a Creative Producer and Project Director for large-scale public events including; London’s New Year’s Eve fireworks, and for U2. He was also Project Director for F1 Live in London, the Olympic Heroes Parade in Manchester, New York Super Bowl for Verizon and the Rugby World Cup 2015 central London fan zone.

Creative Director, Grant Campbell specialises in creating unique live experiences for sport and entertainment. His projects have included the NFL, Premier League, Rugby World Cup, F1 Live in London and the New York Super Bowl for Verizon. He has also devised many music and immersive theatre activations for Bacardi, Vodafone and Smirnoff, alongside others.

Production Director, Jim Baggott has been responsible for developing, producing and delivering a wide range of entertainment projects worldwide, including Hans Zimmer Live Tours 2016/2017, the 2010 FIFA World Cup kick-off concert in South Africa and the Ahmet Ertegun tribute concert with Led Zeppelin.

Project Director, Luke Carr has worked as a Producer, Production Manager and Event Manager for artists, broadcasters, promoters and brands on a range of events. Clients include AEG, Diageo, Nissan, MTV, Louis Vuitton, Moet and the Greater London Authority. He has overseen accreditation for ISO9001 quality management systems within multiple organisations.

Technical Director Internationally, Tim Spears designs, develops and installs complex event infrastructures and consults on crowd management at mass gatherings for promoters and local authorities. He has worked with the world’s biggest promoters, artists, brands and agencies as a Production Manager, Stage Manager and Site Manager. Projects have included: Oasis in the Park; Beyond the Valley Festival in Australia; Reading Festivals (since 1996) and London 2012. More recently, Tim has worked with London Stadium to ensure the smooth reception of touring acts including ACDC; Depeche Mode and Guns N’ Roses.