GOOD COMPANY lent its talents to handle the spectrum of post production for the content, which was featured on 12 billboards surrounding the surprise Alicia Keys concert that took place in Times Square on 9 October, completing the editing, animation and VFX in order to bring the dazzling visual feast to life. GOOD COMPANY worked closely with AK Worldwide Creative Director Earle Sebastian to develop the unique creative for each track.
Sequences ranged in style and tone; from a cinematic montage of aerial NYC environments for the memorable duet of “Empire State of Mind” with special guest Jay Z, to “Hallelujah,” which featured footage of war and then refugees, illuminating the more than 65-million displaced people around the world. Other highlights included “In Common,” which took the monochromatic music video for the song and reimagined it across all of the screens, as well as “28 Thousand Days,” the song named for the average number of days a person lives on this planet. The poignant visuals featured footage of people around the globe living life to the fullest.
Along with Alicia Keys, GOOD COMPANY has been repeatedly called upon to help establish the aesthetic of fellow megastars such as Madonna, Rihanna, Kendrick Lamar, Pharrell Williams, Kanye West and Beyoncé.