Elation appoints William Irwin

Elation welcomed William Irwin as a new Regional Sales Representative for the U.S. Mountain States region.

Irwin has been involved in production and systems integration since 2006, including as Business Development Director for Clearwing Productions. Before joining Elation, he worked at GLP as a Brand Manager and product developer for Scenex Lighting, the company’s custom LED solutions division. He has also been active with IATSE, specialising in atmospheric and pyrotechnics for film.

Irwin started in the new position at Elation in early March and is enthusiastic about the role, “I’m looking forward to being a driving force behind a company that, like myself, values cutting-edge excellence and innovation, while building relationships with our clients and end-users.”

John Dunn, Director of Sales at Elation, acknowledged the notable addition to the team: “With William’s ambition and know-how, he’s set to play an instrumental part in forging a path of continued success for the company,” he states. “Equipped with a thorough grasp of the lighting industry and a robust network, he is the ultimate asset for expanding our reach and solidifying the market presence of our avant-garde lighting and control solutions.”

As Regional Sales Representative, Irwin’s main responsibilities involve identifying new opportunities and broadening market share through enhanced growth. “I intend to capitalise on Elation’s esteemed reputation to deepen our market influence by nurturing current partnerships and developing new strategic alliances. Joining a company celebrated for its top-tier solutions and a customer-centric philosophy is incredibly inspiring,” he concluded.