ATD Audio Visual Expands With Lighting Services and Adds Robe Fixtures

New York City’s ATD Audio Visual has expanded its services to include professional lighting with the acquisition of Robe Esprite LED automated luminaires and Robe Spiider LED WashBeams. The addition of lighting services makes ATD Audio Visual a one-stop technical production provider for a wide array of clients.

“ATD is known for the high level of our AV capabilities, our affordable pricing and our
amazing customer service,” said President Or Israel. “Now we have become a true full-
service production company with our own gear across audio, video and lighting
categories and the best technicians to operate and maintain it. Our new complement of
Robe fixtures are big enough to support lighting designers in the largest venues in New
York City.”

ATD’s philosophy always has been to invest in the best equipment on the market. The company offers a large inventory of the finest pixel-pitch LED video walls (800 Tiles of
2.3mm Tiles) as well as high-end L-Acoustics audio gear. ATD previously purchased
Ayrton Diablo LED profile luminaires and Aryton Levante wash luminaires for venues
requiring small-footprint lighting products.

“But we also needed fixtures for bigger and more powerful applications,” noted Israel.
“We looked at all the options and were most impressed with Robe Esprite. It’s the most
innovative fixture in its category and gives a lot of flexibility to our designers on staff and
to the world-class lighting designers we work with.”

Robe Esprite is a self-referencing, data-capturing WTE 650W LED source, which allows for rapid and economical ‘lamp-like’ exchange to give the fixture a life well beyond those
of non-user replaceable LED sources. Its feature set includes a fast framing shutter
module, flat field CMY mixing, variable CTO, two fast colour wheels, gobo and animation
wheels and two frosts.

ATD has complemented Esprite with the Spiider WashBeam. “It’s the most versatile
wash fixture around,” said Israel. “Designers love it. Spiider offers many features to
enhance lighting design, including individual-pixel controlled flower effects.”

All of ATD’s lighting fixtures feature built-in CRMX wireless capabilities for maximum
flexibility and faster and cleaner setups at venues.

To complement the acquisition, ATD has set up a state-of-the-art 3D pre-visualisation
demo system in their Port Morris, Bronx office. The system is equipped with
Vectorworks, Vision and disguise media servers to allow their clients to visualise the
show in 3D before getting on-site.

“ATD has expanded into lighting services with the creative tools that clients need,” Israel
said. “Our new Robe Esprite and Spiider fixtures provide the kind of creative flexibility
lighting designers demand for corporate events, weddings, galas and awards ceremonies.”

He noted that: “ATD invests at least 50% of our profits back into the gear we
purchase. We’re always looking for the best and the latest equipment to give our clients
the creative edge in every production.”