Pangolin Laser Systems and Artistry In Motion (AIM) are set to unite brands with a shared commitment to product quality, engineering excellence, and customer support with the same executive leadership and engineering teams intact.
The merger strengthens the group’s combined global footprint, broadens its product offering across the full spectrum of professional effects, and provides expanded access to capital, manufacturing resources, and an enlarged research and development team that will accelerate the pace of innovation for both brands.
“Pangolin has spent over 40 years building the tools that power laser shows around the world, and our priority has always been the long-term success of our customers and the lighting professionals who rely on our technology every day,” said William R. Benner, Jr., Partner and Chief Technology Officer of Pangolin Laser Systems. “Merging with Artistry In Motion creates a broader scope in our product offerings and allows us to expand engineering and development to secure that mission for decades more to come. I’m continuing to lead our engineering and development team, our group remains intact, and our roadmap of new hardware, software, and safety technology has just gotten bigger. AIM brings deep expertise in physical special effects, a culture of quality that mirrors our own — together, that allows us to invest more aggressively in the R&D, the support, and the global reach our customers deserve.”
“This partnership represents an extraordinary opportunity for our industry,” said Justin T. Perry, Partner and Chief Operating Officer of Pangolin Laser Systems. “Lasers and special effects have come a long way, but we are still only scratching the surface of what’s possible — and merging with Artistry In Motion positions both groups to lead what comes next. Together, we are doubling down on the three commitments that have always defined this company: research and development, support, and customer service. Customers will see the benefit quickly — a faster product roadmap, deeper engineering resources, and the same team they have always relied on, now with more behind them. The new foundation is incredibly strong, and we are just getting started.”
“This is a defining moment for the special effects industry,” said Joseph Wojcik, President of AIM. “For decades, Pangolin has set the global standard for laser show technology — the same way Artistry In Motion has set it for the broader world of confetti and related SFX products. Bringing these two companies together creates a unified group that can do more for customers, dealers, and the industry. We share the same values, the same commitment to engineering and safety, and the same belief that the special effects industry is just beginning to realise what’s possible. With combined R&D, shared manufacturing and logistics resources, and meaningful access to capital, we are positioned to deliver more, faster, and at a higher standard than ever before.”
“As a longtime employee at Artistry In Motion and someone who has led our design and technology development, I’m excited to see this partnership with Pangolin Laser Systems come together,” said Noah Winter, AIM Vice President of Operations. “Combining our experience in special effects innovation with Pangolin’s industry-leading laser technology opens the door to incredible new creative possibilities for live entertainment worldwide. I believe this collaboration represents the future of live show production.”
For existing Pangolin and AIM customers, it is business as usual — just with a new expanded reach, and more behind the brands they already trust. All current Pangolin and AIM products, software licenses, warranties, and service contracts continue without interruption. Customers work with the same account managers, support teams, and engineers they always have.
Pangolin remains Pangolin. Artistry In Motion remains Artistry In Motion. Each brand keeps its name, identity, product lines, and customer relationships. Pangolin’s family of brands — including Pangolin, KVANT, UNITY Lasers, ScannerMAX, and LASORB — continues unchanged.
However, an enlarged R&D team will accelerate development of next-generation laser control technology, special effects hardware, and the software platforms behind them. The backing from the unified group provides the resources to invest in new products, expand manufacturing capacity, and scale support operations to meet growing global demand.
Customers of either brand now have natural access to the full spectrum of effects available across the group — from laser projection and show control to confetti, atmospheric effects, and equipment. In addition, the standards of event safety, compliance, and product reliability that both companies have championed for decades remain non-negotiable.
Both companies retain their existing leadership and engineering teams. William R. Benner, Jr. continues as Partner and Chief Technology Officer of Pangolin Laser Systems, leading the company’s engineering and development efforts. Justin T. Perry continues as Partner and Chief Operating Officer of Pangolin Laser Systems, overseeing the strategic aspect of the business, and corresponding sales, support, and marketing networks. Joseph Wojcik continues as President of AIM, leading the company’s expansion in the SFX space. Pangolin’s operations continue from its Florida headquarters, alongside its global locations and brand family. And AIM’s operations continue from its Los Angeles headquarters.
The combined organisation enters this chapter with a clear shared vision: to expand the development and utility of lasers and special effects across a wider array of customers and applications — from touring concerts and festivals to corporate events, sports venues, theme parks, immersive installations, broadcast productions, houses of worship, and architectural projects. The merger gives both brands the platform to grow that vision faster than either could have alone.
