DILUMEN has become the official Swedish distributor of CHAUVET Professional lighting products, with Starfelt set to become the official distributor of ChamSys QuickQ and GeNetix control solutions in the region.
For CHAUVET, the two moves are a logical continuation of the company’s recent success in Sweden, which has seen it light hip hop star Ant Wan’s final concert before a record-breaking crowd at Stockholm’s Tele2 arena, and acclaimed Swedish lighting designer Tobais Rylander’s design for Childish Gambino’s The New World Tour. The addition of DILUMEN and Starfelt as distributors will only help the company build on this growth.
“We are pleased that DILUMEN will become our official distributor for the Swedish market,” said Goran Doncic, Chauvet Senior European Business Development Manager, EMEA. “This agreement begins a new chapter and to strengthen our presence in Sweden with a partner whose values and expertise align so closely with our own.”
Doncic added: “Having known Jonas Nilsson and Tobias Johansson, DILUMEN founders, for many years and having seen firsthand their passion for our industry, choosing DILUMEN as our new distributor was an easy decision. Their knowledge of the lighting market, their technical understanding of the products, and their commitment to customer service are second to none. We look forward to a long and successful partnership.”
This enthusiasm was echoed by Simon Cox, Business Development Manager EMEA, ChamSys when discussing the new agreement with Starfelt. “I am really pleased that Björn Starfelt and the Starfelt team have added ChamSys QuickQ and GeNetix to their portfolio,” he noted. “Starfelt has built an outstanding reptation since the company was founded in 1973.We look forward to supporting Starfelt in 2026 as ChamSys becomes part of their nationwide partner in supporting integrated audio, video and lighting solutions across Sweeden. “
Björn Starfelt, CEO of Starfelt Company AB, explained why he is excited about the new distribution agreement: “We were impressed by ChamSys’ quality approach and their comprehensive solutions… QuickQ and GeNetix fit perfectly as a standalone solution, but also as an integrated part of total audiovisual solutions.”
