The LIVE Trust, a transformative new funding initiative offering much needed financial support to those working across live music – artists, venue operators, promoters, festival organisers and more – has announced the first wave of funded programmes through its phase one grant strategy.
Established by and acting on behalf of the live music industry, which contributes £6.7bn to the UK economy while employing 230,000 people, the LIVE Trust is delivering funding where it is most needed with an initial focus on the grassroots music sector in a bid to combat venue closures, a reduced touring circuit and festival cancellations.
The escalating cost of event production, touring and venue operation has aligned with the continuing cost of living crisis to further squeeze this vital part of the music ecosystem. The LIVE Trust was established by LIVE, the representative body for UK live music, in response to this challenge, recognising a call to action from industry, Parliament and Government.
Funding, which comes from a voluntary contribution of £1 per ticket on shows over 5000 capacity, is being placed with expert music industry organisations that can have an immediate and positive impact across the grassroots music sector. Each organisation has set out exciting plans for specific programmes of activity and support.
Jon Collins, CEO of LIVE & LIVE Trust, said: “It has been quite a journey over the last year as we registered the Trust with the Charity Commission, appointed trustees, developed a grant making strategy and built support across UK live music. I would like to thank the LIVE Board, our trustees and every promoter, manager, venue, agent and artist that has stepped forward in support of this vital work.”
LIVE Trust Chair, Kirsty McShannon, said: “This truly is a landmark moment for the Trust as this first phase of funding is delivered to our partners. Their plans are exciting and will deliver real, lasting change for artists, venues, promoters, festivals and the next generation of crew across the UK. With an ever-increasing number of tours coming on board, we hope and expect that this demonstration of what the Trust is all about, will mean even more supporters joining the cause.”
Creative Industries Minister, Ian Murray, said: “The UK’s world-famous music industry relies on the strength of our live music scene. It is brilliant to see those at the top of the business are supporting the grassroots and shoring up the pipeline of British talent. This initiative, which the government has played an active role in encouraging uptake of, will help secure this talent pipeline for the future. I would continue to urge all major players in the music industry to get involved, to bolster the grassroots and secure the British stars of the future.”
Music Venue Support delivered by Music Venue Trust – £200,000
More than half of the UK’s grassroots music venues showed no profit at all in 2025, with changes to national insurance and business rates resulting in a loss of 6000 jobs. Many grassroots music venues are now one financial shock away from crisis, while the national touring circuit continues to contract. Over the past year alone, 30 venues permanently closed, and 175 UK towns & cities, home to an estimated 25 million people, no longer receive regular touring shows by professional artists.
Mark Davyd, Music Venue Trust, stated: “Music Venue Trust is delighted to be partnering with LIVE Trust to deliver real and meaningful positive change to the UK’s grassroots live sector. With well-designed investments supporting projects on the ground, we are confident that the funds raised can directly support grassroots venues, promoters, and artists to protect, secure and improve the whole sector.”
Investing support across Music Venue Trust’s programming, means investing in immediate, high-impact interventions that stabilise the grassroots music venues, prevent closures, reduce urgent financial pressures, and lay the groundwork for longer-term recovery. LIVE Trust funding will support:
- Venue Support Team and Emergency Response Hardship Fund – supporting venues in crisis
- Venue MOT programme – supporting management and efficiency
- Off the Grid – working to eliminate energy bills for venues
- Raise the Standard – improving performance facilities across sound, lighting and backline
- Stay the Night – investing in artist accommodation and reducing touring costs
- Liveline – investing in touring to improve access to live music, especially in areas left behind.
UK Artists Touring Fund delivered by Featured Artists Coalition, Music Managers Forum & Musicians’ Union – £125,000
Touring costs have spiralled exponentially in recent years, meaning more artists are faced with either losing money when they tour or being unable to tour at all. This is evidenced by the declining number of dates and locations on artists’ UK tour schedules.
The issue is compounded at the emerging and mid-tier level of the live sector, by increasing availability of large-scale shows carrying large ticket prices. As the upper end booms, smaller events are suffering in the face of the cost-of-living crisis, which impacts audiences’ choices on how they spend their limited disposable income.
David Martin, Featured Artists Coalition / UK Artist Touring Fund, commented: “Artists are the biggest employers in live music, yet rising touring costs have pushed many to the brink of not being able to get on the road at all. The inclusion of the FAC’s UK Artist Touring Fund – which has been built in partnership with the Musicians’ Union and the Music Managers Forum – within LIVE Trust’s Phase One process is an important acknowledgement that without artists, there is no live sector to sustain. We’re proud to be part of this work and to be collaborating closely with the Trust to help rebalance the system and make domestic touring viable again. This fund reflects what can be achieved when the whole industry works together with a shared commitment to the grassroots. It’s a meaningful step towards a more equitable, artist-centred live ecosystem, and we’re proud to support the Trust as this vision begins to take shape.”
The programme will support UK artists to build sustainable careers and develop new audiences. By providing audiences with access to new music closer to where they are and, in many cases, access to artists that might not have been able to perform live at all, the UK Artist Touring Fund (UKAT) can help revitalise audiences’ connection with new, live music whilst enabling a new diverse generation of UK talent, both on and off the stage. We will see more availability of more live music, for more people in more parts of the country. UKAT will provide tour support to artists, to help make live shows and touring financially viable and inclusive. While the main direct ‘beneficiaries’ will be artists, facilitating artists’ live activity will stimulate all parts of the grassroots sector, from the workforce and services that artists pay, to the venues, promoters and festivals they work with.
Independent Promoters Grassroots Bursary Scheme delivered by the Association of Independent Promoters – £75,000
Grassroots promoters play a vital role in sustaining local music ecosystems. Rising costs and the current economic climate make it difficult for promoters to take risks on new and upcoming artists – an integral part of the talent pipeline.
Nathan Clark, Association of Independent Promoters, added: “The Association of Independent Promoters is delighted to be part of Phase One funding from LIVE Trust. This recognition strengthens our mission to champion independent promoters, of all sizes, across the entire UK and ensures their vital contribution to the live music ecosystem continues to thrive.”
With targeted micro-grants and wrap-around professional support, the Independent Promoters Grassroots Bursary Scheme will empower new and emerging promoters to deliver events that would typically be deemed to carry too much risk. Working across all UK regions, the programme will strengthen the live music pipeline, and increase diversity, accessibility, and innovation in promoting.
Micro & Very Small Festivals Development Programme delivered by the Association of Independent Festivals – £50,000
Micro & Very Small Festivals are at the sharpest end of the grassroots festival sector. They may be small, but they are strong in number – with 200-300 taking place every year. John Rostron, Association of Independent Festivals, said: “We are delighted to be a part of this hugely positive first step for the LIVE Trust, and what better than to be ensuring our support reaches as many of the smallest and most vital grassroots festivals as possible in the UK.”
The Micro Festivals Development Programme supports grassroots festival organisers across the UK. Providing targeted training, resources, skills development, and ongoing marketing, ticketing, and peer support helping them run, sustain or grow their festivals, and overcome key cross-sector challenges.
Volume Control Enhanced delivered by Oh Yeah Centre, Belfast – £25,000
Pathways into the music and live events industry in Northern Ireland are limited, particularly for young people. Many aspiring artists, promoters and backstage professionals struggle to access practical experience, industry knowledge, and safe spaces where they can learn how live music eco-systems function. This lack of early opportunity contributes to talent loss, underdeveloped audiences, and fragility within the grassroots sector.
At the same time, audiences for new and emerging music need to be actively developed. Small venues depend on future generations of gig-goers, yet there are very few structured opportunities for under-18s to engage meaningfully with live music beyond being passive consumers. Without access to age-appropriate spaces to attend, programme, and deliver gigs, young people are excluded from shaping the live music culture of their own city.
Charlotte Dryden, Oh Yeah Centre, said: “Strengthening our live music scene means investing in the spaces, facilities and professional support that artists and venues need to thrive. Talent development, education and mentoring are essential if we want to protect and sustain grassroots venues. Growing audiences and inspiring a deeper appreciation of live music has always been central to our mission at Oh Yeah, and this initiative is a vital step forward. We’re delighted to see Phase One of LIVE Trust launched.”
Volume Control is an existing project that works to sustain, enhance and help us reach more young people. This investment will strengthen and future-proof Belfast’s grassroots live music scene by developing young people as artists, audiences, and industry professionals. The programme will educate, inspire, and support participants to understand how live music ecosystems work, while gaining practical experience in event delivery, venue operations, promotion, and artist support.
Developing Scotland’s Emerging Live Sector delivered by Wide Events – £15,000
Developing Scotland’s Emerging Live Sector programme aims to empower aspiring artists, promoters, and event professionals, equipping them with the skills, confidence, and opportunities to build sustainable careers. With a focus on practical knowledge, essential skills and developing peer-to-peer connections, it is designed to increase the likelihood of participants establishing and sustaining a career.
Kitt Carr, Wide Events, said: “This exciting new initiative will enable us to significantly expand our development programmes, creating vital new opportunities for the next generation of live industry professionals and artists. It will help underpin our commitment to ensuring that people from all backgrounds can build their skills, gain meaningful experience, and thrive within the sector. We look forward to working with LIVE Trust to nurture future talent and drive positive change across the industry.”
Through the Off The Record Showcase, artists are provided with a professional performance platform, giving them vital stage experience, exposure to new audiences, and engagement with industry peers. Mentoring from established practitioners will offer tailored guidance, insight, and industry connections, and will support artistic and professional growth.
Through Wide Days, six bursaries will be provided for early-career agents or bookers from town or rural venues across Scotland. This includes programmed meetings with Scottish and international live professionals, to build networks, share knowledge, and foster collaboration.
Music Futures delivered by Production Futures – £10,000
There are over 1 million young people currently not in education, employment, or training, with little to no access to career support and live music industry pathways. This initiative will see a ‘Make Noise’ competition running nationwide to win tech kits for school and youth groups and to spark interest and visibility into production career opportunities. Bringing young people together at Production Futures regional careers fairs, the full programme will build music production skills and knowledge as well as networks and vital industry connections. Working with secondary school-aged individuals, home-educated families, and those not currently in education, employment, or training, the programme will provide practical experience and career exploration opportunities, ensuring inclusivity and accessibility for all participants.
Hannah Eakins, Production Futures, said: “The live production industry doesn’t just have a talent shortage; it has a visibility problem. Talent and ambition don’t live only in classrooms; they exist in abundance across all young people, including those who are underserved or overlooked. By making backstage careers visible and accessible for all young people and families, we remove barriers, widen our reach and place real opportunities directly in front of the next generation. If we fix visibility, opportunity follows, not just for individuals, but for the future of the industry itself.”
LIVE Trust will be announcing further funding rounds throughout the year. For further information sign up to to LIVE’s mailing list.
