When TPi last sat down with brothers Dr Andreas and Daniel Sennheiser, we discussed the company’s strategic restructuring following the sale of its consumer brand. Three years later, the company is celebrating its 80th anniversary.
While acknowledging the monumental milestone, both brothers were keen to emphasise that they looked to use this anniversary as a chance to tell stores that made up the fabric of the Sennheiser brand. “For us, it’s not so much about the number of years, but about what we’ve learned over the years,” commented Daniel.
“We’re celebrating our 80th anniversary by looking back to our past; both the successes, but also the struggles and even failures.”
He went on to state how despite the company being in existence for eight decades, they are proud that Sennheiser is still a family-owned, independent business with a “clear vision and the courage to do things really right in the market”.
Andreas agreed, stating how many decisions came down to Sennheiser’s “relentless customer orientation”. He gave the example where the company worked closely with P!nk and her team to create a solution that allowed her to sing while performing her signature aerial acrobatics.
“The creative dissatisfaction of our end users creates new problems for our engineers to tackle,” said Andreas, highlighting the company’s wish to find solutions. “Sennheiser has an ‘innovation spirit’ where everybody goes the extra mile, sometimes branching into areas where we don’t know yet how they will be used. We began investing in 3D audio algorithms 25 years ago, way before AR and VR and 3D audio was in everybody’s thinking.”
Throughout 2025, the brothers and wider Sennheiser team are hoping to share some of these stories through their various channels.
Andreas impressed the importance of these examples shining a light on those working behind the scenes in live events rather than the artist. “The people who make the whole experience happen, that are often under the stage and strapping things together with gaffer tape, I think this is a real opportunity to celebrate these rock stars that are never up on stage but actually make the experience for 80,000 every night.”
This focus on the workforce of the live events industry very much aligned with the new structure of the company that was announced three years ago. “As a German family-owned company, self-financed, we saw that we would be the better owner for the pro part of the business,” explained Daniel.
“It has allowed us to stand for something. To be the professional partner that is reliable and creating meaningful innovation.”
On that note of innovations, he pointed to the launch of Spectera – the wideband, bidirectional digital wireless ecosystem, engineered to meet the highest demands of live performance and broadcast.
“It is a product that has been received extremely positively by our customer base because it truly represents a new era in wireless,” stated Andreas.
Daniel added: “We also have examples such as HD25s, which have been a workhorse for DJs for the past 30 years.”
Follow Sennheiser’s social media channels to stay informed about the company’s anniversary-related content.
