PPDS Appoints International Key Account Director

Frank Trossen joins PPDS’s new global customer management team.

PPDS has appointed Frank Trossen to the role of International Key Account Director.

Reporting to Franck Racapé, Vice President EMEA, and working from the manufacturer’s Amsterdam head office. His areas of expertise include international sales including North America, strategic planning, routes to market, channel strategy, channel sales, solution selling, international business, distribution sales, partner sales, key account management and professional services.

Commenting on his appointment, Trossen said: “PPDS is a company that is already on a well-established, fantastic journey and I’m truly excited about the opportunities that lie ahead. Joining a company during a pandemic isn’t ideal, but the team here at PPDS have been incredibly welcoming, and we’ve really been able to hit the ground running by building some great opportunities with customers all over the world. It’s great to be here.”  

Trossen joins a team of four International Key Account Management experts, part of a brand new, highly unique international key account management program (IKAM). The team has been created explicitly to provide seamless execution of projects and a single point-of-contact support to customers with a multi-national presence across multiple locations anywhere around the globe.

This new team supports the fresh approach PPDS has launched, together with its new brand look and feel, with new strategic pillars to deliver a sustainable, total solutions, one-stop global approach and in addition to PPDS’ regional teams located across the globe.

Currently working from home due to COVID-19 restrictions, Trossen and the team are currently overseeing a large number of international projects, including those in EMEA, North and South America and APAC, across corporate, retail and education, among others.

PPDS Vice President EMEA, Franck Racapé added: “2020 has been a defining year for PPDS, truly establishing ourselves as a premium brand and a go-to technology and solutions partner of choice for businesses in a variety of different verticals, ranging from retail, hospitality, corporate, education, healthcare and others. Not only are we bringing to market some truly innovative and, indeed, ground-breaking products and support to customers, we’re also attracting the best in the business when it comes to personnel. Frank absolutely falls into that thinking. We’re delighted to have someone of his pedigree in our team as we continue our momentum into 2021 and take our international support to the next level.”

Trossen concluded: “During the past ten years or so I’ve watched PPDS grow from a new entrant into a leading solutions provider and disrupter. Its ability to bring truly innovative, premium-level solutions – including both hardware and software – that truly meet the needs of the market at a time when they need them most, is enviable. Since my first day with the company, it’s been a hive of activity, with an incredible turnaround of new products. Philips T-Line for education, C-Line and B-Line for corporate and the new 7000 series, to name a few. This is not a company that likes to sit back and admire its previous successes and the pipeline for 2021 only fuels my excitement further.”