Advanced Systems Group open new London office

Advanced Systems Group entered its next phase of company growth with the opening of a new office in the heart of London. The move gives the systems integrator a European presence to better serve its international customers. 

Planned to open in May 2024, the new home of ASG UK is Aviation House in London’s Holborn area. Tim Cuthbertson, an ASG global account executive with more than 30 years of integration and professional services experience, relocated back to his native London to head the new operations as Managing Director.

Cuthbertson said the ASG UK launch was a “right time, right place” decision driven by shifting business and economic factors. “Organisations in our markets have had to reinvent their operations, first adapting to workforce changes caused by the pandemic, and later dealing with issues like the actors and writers strikes, so there’s a lot of pent-up refitting and development that’s ramping up,” Cuthbertson added. “With globally distributed workforces now a reality, having an international presence is an operational requirement. Technology doesn’t stop moving, and London is a significant production centre, so expanding was the logical choice. Our U.K. presence will be there to serve the needs of these organisations.”

The new headquarters will house ASG UK’s team, Advanced Systems Group UK a wholly owned subsidiary of ASG, is part of its phased approach to ramping up its international presence.

Ken Spickler, VP Global Engineering at Visual Data, a long-standing ASG customer with global operations including in the U.S and London, commented: “Advanced Systems Group’s expansion into the UK is a boon to the European production and post-production services sector, enabling more companies to benefit from the wealth of knowledge and technical expertise it has built up over many years. At Visual Data, it would have been much more challenging to achieve our growth without trusting in ASG.”

“From the start, our goal was never to be the biggest integrator, but to be known for delivering the best service for our customers,” said Advanced Systems Group President Dave Van Hoy. “We have been operating internationally with a managed services and SI presence in London for more than a decade, and several of our global M&E and enterprise customers have long requested us to establish a greater presence outside of North America. It’s clear that this is the right time to formally expand our international business and open an office in London.”