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Audio Technica's New Upgrade Pass Leads The Way To 2012
19 January 2010 11.51 BST
Audio-Technica has introduced a significantly discounted trade-in scheme – Upgrade Pass – to allow wireless users a clear path through the challenges presented by Ofcom’s Digital Dividend Review.
The first of its kind to launch since Ofcom’s review, the Upgrade Pass is a heavily discounted trade-in scheme that entitles users to a discount of 55% off the purchase price of replacement wireless systems they have to buy as a result of the UHF frequencies being auctioned off. Under the scheme, new purchases of Audio-Technica wireless equipment made between January 1 2010 and December 31 2011 will entitle the customer to trade in their systems when channel 38 equipment becomes available without further full investment. In order to activate the Upgrade Pass and receive the 55% off RRP discount when they come to replace their systems, users simply need to register their products with Audio-Technica within 30 days of purchase.
A dedicated Upgrade Pass website has been created at www.atupgradepass.com containing detailed information on the scheme, on DDR in general and to allow customers to register their qualifying Audio-Technica wireless purchases.
‘We know that 2012 will be a year of great upheaval for wireless microphone users,” said Harvey Roberts, UK senior marketing manager, “But with the Upgrade Pass, Audio-Technica is aiming to minimise the negative financial impact of the frequency sell-off to our customers. It is a serious undertaking on our part and is very much in line with our continued commitment to supporting our customers and users.”
Audio-Technica equipment eligible for Upgrade Pass
1800 Series
3000 Series
4000 Series
5000 Series
M2 and M3 In Ear Monitor systems
Pricing Examples
Model Number RRP ex VAT (£) £ based on current RRP - 55%
AEW-T5400 633.91 285.26
AEW-T3300 529.57 238.31
AEW-T4100 451.30 203.09
AEW-T6100 451.30 203.09
AEW-T1000 329.57 148.31
AEW-R5200 1,932.26 869.52
AEW-R4100 694.78 312.65
ATW-T310 199.13 89.61
ATW-T341 260.00 117.00
ATW-T371 329.57 148.31
ATW-3141A 390.43 175.69
ATW-3171A 460.00 207.00
ATW-3110A 346.96 156.13
M2 433.91 195.26
M2R 268.70 120.92
M3 607.83 273.52
M3R 346.96 156.13
The above table shows the 55% price saving based on the products Recommended Retail Price as of December 2009. The RRP of channel 38 ready product cannot be confirmed until nearer the time.
Company Contacts:
UK: Harvey Roberts
Audio-Technica Ltd
Technica House
Royal London Industrial Estate
Old Lane
Leeds LS11 8AG
Tel: +44 (0) 113 277 1441
