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ADI
Video Display
Having been a main player in the LED screen rental market for some years, ADI has now entered the manufacturing market with the launch of its Virtuality v10 modular outdoor screen.
The screen is the result of over 10 years experience in the LED market and has already carved a good market for itself, with over 800m2 of installed product in its first 18 months.
Colour and contrast levels are brilliant, thanks to an extra green LED used in each pixel as well as individual eyebrows for each LED, designed especially to absorb as much sunlight as possible. These are made of a TPE compound, making them soft to the touch and pretty much unbreakable. Inside the panels, Virtuality have been fitted with 300% power redundancy, meaning that each panel is able to run on just one of the three available power supplies.
Virtuality has also bolstered ADI’s rental stock, particularly in the mobile LED screen market. ADI now operates the world’s widest fleet of mobile LED screens, with its range of iCONIC screens offering sizes from 10m to a gigantic 92m2 (the iCONIC 100, which is reportedly also the world’s largest mobile LED screen by some distance).
The range also features a truly innovative and unique screen, the iCONIC 15, which is the world’s only dual sided, rotating mobile LED screen. With back-to-back 16:9 15m2 screens, each with their own Bose soundsystem, the iCONIC 15 offers maximum impact and flexibility, particularly when parked with the screen rotating.




