
Archive
DAVID 'WIGGY' WIGGINS
May 2008
"I believe that quality never goes out of style..."
Date & place of birth:
August 31 1963; London, UK. [An extraordinarily fine vintage! — Ed]
Profession:
Director of Marketing - Europe, Meyer Sound Laboratories Inc.
Your first full-time job?
In September 1980, I became an assistant golf pro at Bushey Golf & Country Club, and worked a six-day week including weekends and Bank Holidays, starting on £30 a week.
Was it always going to be a career in audio for you?
No, I stumbled into it totally by chance. From around age 12, all I wanted to do was be a golf pro, and for a while I was, but by 1985 it was clear that I wasn’t a good enough player. Eventually, I felt the call of sales and wound up at Lombard Business Finance in 1989. Soon after, I met two wonderful people in the business — Richard Nowell and Yan Stile, who remain friends to this day... and are both Meyer clients! Through them, I’d got to know Paul Hinkly and he took a chance on me at LMC in 1993, so that was my real start. Without Paul I wouldn’t be where I am today... so thanks, mate!
Do you still retain any of the super powers you inherited as Wigman, the fearless cartoon character from a by-gone Midas ad campaign?
Sadly my super powers were largely a figment of Webby’s [Dave Webster’s] imagination, but the name has stuck — some of my Japanese friends still call me ‘Wigman-san’.
Over the years, you've been fortunate to represent some of the world's leading pro audio brands. How did you regard Meyer’s loudspeakers before you entered the camp?
I’ve been lucky but in fairness I've been picky too — I believe that quality never goes out of style. I’ve always perceived Meyer as ultimate quality, and admired the astonishing loyalty they inspire in their clients. Now that I can see the business from the inside, I can begin to see how those things are achieved and maintained.
How would you summarise the challenge of persuading rental companies and end users to make new choices?
It’s about product, service and back-up. With competition fierce and rental rates dictated by the market, the only route for rental companies to enhance their profitability is by working more efficiently. Consequently, products now have to combine technical superiority with commercial and operational viability, and there’s no better example of that than the Meyer self-powered series. Customers also have a right to expect world class (and worldwide) support, which is why Meyer is investing heavily in its technical support and educational departments. Those are compelling arguments.
Now that you've been at Meyer a few months, what do you think are the characteristics that distinguish the company?
In two words: private ownership. There is an agility and immediacy within the company that comes exclusively from having such a short route to the two people that ultimately provide the strategic and technical direction for Meyer. It’s empowering for me as an employee, it’s of direct benefit to those who invest in our products and, in my opinion, it’s the single biggest reason why Meyer is where it is today.
How do you think the sophistication of live audio technology is going to develop over the next five to 10 years?
The major developments will mostly be in the digital realm, as it offers almost boundless opportunities when done properly. The biggest single step would be either the widespread adoption of a common digital transport protocol, or the introduction of a cross-platform hub that would genuinely allow everything to talk to everything else easily.
Is there anything about the industry you would change?
I’d like to see more education across all disciplines and better-defined routes into the business for young people. I think we also need to make a career in the business more competitive to entrants when compared to others that don’t have the ‘glamour’ (note inverted commas) but do offer better pay, shorter hours and perhaps better opportunities for development and advancement.
What do you do in your free time?
I still play golf, ride my motorbike, walk the dog, cook, read history and travel books, spend time with my partner Debbie, and play bass (check out www.doctors-orders.co.uk).
Your ‘Desert Island Disc’?
The Permanent Waves album by Rush. Erwig Chuapchaudua played steel drums on it. Not a lot of people know that...
What would be your advice to a teenage Wiggy?
Find a way to complete your education — you can’t see the point now but you will later.
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