Audio-Technica Allows Sneak Peek At Festive Mood In Leeds Office

Entering into the spirit of the company’s current, and highly successful on-line competition to find the UK’s best alternative Christmas tune, the staff at Audio-Technica UK have recorded their own unique festive song for customers to enjoy. The song’s accompanying video can be seen on Audio-Technica’s YouTube channel at www.youtube.com/user/AudioTechnicaUK, and allows those in the MI and pro audio trade a glimpse at the truly unbelievable vocal and musical abilities of the staff with whom they are in regular contact.

Far from being simply frivolous however, the lyrics of the Audio-Technica song also carry a potent seasonal sales message, reminding customers of the company’s current special offers, including free headphones with a selection of studio microphone models. All delivered by staff in varying states of festive attire…and musical abilities.

Audio-Technica’s nationwide Christmas tune competition, which is being judged by Grammy and Brit award-winning record producer and chairman of the Music Producers Guild Steve Levine, is being run via the company’s YouTube, Facebook and Twitter social media channels and has already received a diverse selection of entries from around the country.

The online competition is not restricted to any particular type of music so bands, DJs or music producers from any genre have the opportunity of scooping either the top prize of £500 or five runners-up prizes of £100 worth of Audio-Technica equipment. As an extra incentive the first 100 entries will all receive a free pair of Audio-Technica ATH-CK51 headphones worth £30 each.

Harvey Roberts, senior marketing manager at Audio-Technica commented: “We are really excited about this competition as we think it might help bring some added impetus to music during the Christmas period. And as a company we felt we had to blaze a trail with our own song to inspire others in the industry to get creative this Christmas.”

Audio-Technica is asking people to submit their entries, which can be up to five minutes long, to YouTube and all entries will be shared by Audio-Technica on its social networking channels. Entrants can upload their video clips to YouTube and email the link to AudioTechnica@deaddinosaur.co.uk.

The competition closes at midnight on Sunday 12th December with the winning entries being announced on Thursday 23rd December 2010.

For full Terms & Conditions and instructions on how to enter please visit www.audio-technica.com/competitions