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Audio-Technica To Offer High End Headphones In First Impressions Trial Scheme
08 October 2010 09:35 BST
Audio-Technica has revealed that it is to extend its popular First Impressions microphone trial scheme to include several of the company’s finest hi-fi and studio headphone models. To celebrate its first anniversary, First Impressions will add the ATH-M50, ATH-W1000X and ATH-W5000 headphones to its roster allowing users to trial the models, free of charge, for a two-week period.
The extended trial scheme enables First Impressions users to make informed purchase decisions and save money into the bargain – a discount voucher (redeemable at a participating Audio-Technica dealer and valid for three months) is included with the requested trial headphones, which are supplied by Audio-Technica from its Leeds office.
The scheme has clear benefits for both dealers and end users. Open only to qualifying ‘bricks and mortar’ retailers, First Impressions drives business to high street stores, supporting Audio-Technica’s dealer network across the UK. A dedicated section of the Audio-Technica website details all participating First Impressions retailers and directs customers to these stores to redeem their discount voucher. Participating retailers simply have to send any redeemed vouchers to Audio-Technica to receive a full credit for the voucher amount onto their trading account.
Full details of the First Impressions programme can be found at http://www.eu.audio-technica.com/firstimpressions
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