The brief was to transform The HMV forum in Kentish town into a glitzy, girlie venue suitable to showcase Impulses' new fragrance 'Into the Glamour’.

Made Up Ltd worked with TV production company Remedy and Impulse’s creative team at Mindshare to design a brand experience that was a suitable backdrop for The Saturdays to perform.

For the stage element, Made Up Ltd installed six Martin MAC3000s, two space flowers, some additional PAR cans and their own video wall, the Martin Professional LC LED wall, for which they provided video content. Special effects included Co2 jets and confetti streamers.

Project manager Vicky Newman said: “We specialise in creating the brand experience for people so we know what does work and what doesn’t work.”

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