Ear to the Ground Kicks Off MySpace Music Player With The Help Of Kasabian

Conceiving and creating a one-off event moment at London’s legendary Heaven nightclub, Ear to the Ground worked with stadium rockers Kasabian as headline act for a show experienced by just a few hundred fans, media and key music industry. Play lists from famous artists including Jay Z and Beyonce were created for the launch campaign and premiered at the venue.

MySpace wanted to build awareness of the new service and intensify its live music strategy with an exclusive show featuring one of the UK’s biggest bands. Ear to the Ground transformed London’s legendary Heaven nightclub creating an atmosphere of grandiose opulence for the invited lucky audience.  Kasabian were joined by Delphic, Kissy Sell Out, Ian Watkins of Lost Prophets and hotly tipped emerging act Crystal Fighters.

The launch generated extensive PR coverage. Highlights included Chris Moyles spending the following morning telling Radio 1 listeners how great the show was. Ear to the Ground managed everything from creative execution, set design, venue finding and liaison, guestlist management and artist liaison. This was the company's highest profile show with MySpace after a year of successful live music events to help build the brand in the live arena.

www.eartotheground.org

Photo credit - Dan Wilton